Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: Lalamove is a technology-driven logistics company focused on community and delivery solutions. They are seeking a Performance Marketing Executive to drive user acquisition growth in the New York market through data-driven online advertising campaigns. Responsibilities: • Use all available conversion data to make informed decisions in optimizing PPC campaigns not limited to Google Ads & Facebook Ads. • Ensuring to hit main KPIs such as Driver Leads, Customer Acquisition, Business Leads, Cost Per Lead, Cost Per Acquisition, within the given budget • Analyze and utilize existing data from various tools and platforms on hand to make informed decisions. • Creating end to end marketing campaigns based on data research and analysis • Have hands-on executional experience in managing Google Ads, Facebook Ads, other paid social platforms • Be open enough to try new channels & learn from them. • A/B testing targeting, strategies and creatives • Find creative online campaigns to move User and Driver Acquisition numbers • Think from a perspective of a user or a driver & build user journeys which are seamless • Self-organized, passionate with a can-do attitude and own end-to-end projects. • Perform other duties that may be assigned by management from time to time. Qualifications: Required: • A minimum of 3 years experience in digital marketing for e-commerce or tech industry • Knowledge in digital marketing funnels and application of advanced setup functionality with paid ads for performance ad platform (e.g. SEM and PPC) • A strong understanding of ad formats in Google • Experience in setting up remarketing/retargeting ads • Experience in conducting SEO optimization, keyword analysis, conversion optimization, and content marketing • Experience in running A/B testing • Experience in collecting and analyzing data • The ability to source information and learn on the fly • An analytical and critical thinking mindset • Independence, drive, and ability to work in a team • Familiarity with Google Sheet, Google Analytics, Google Search Console, Facebook Ad Manager, and other digital marketing tools • An ability to multitask and perform under tight deadlines • Good command of English Company: Lalamove is a logistics company that provides on-demand and same-day delivery services. Founded in 2013, the company is headquartered in Hong Kong, Hong Kong Island, HKG, with a team of 1001-5000 employees. The company is currently Late Stage.