Job Description: Digital Marketing Executive Location: INTERLINX DMCC - DUBAI Employment Type: Full-Time, On-Site Company Overview: We are an established pre-owned luxury watches trade company dedicated to providing exceptional timepieces and unmatched customer experiences. As we expand our digital presence, we are seeking a talented and driven Digital Marketing Executive to join our team. Role Overview: As a Digital Marketing Executive, you will be responsible for planning, executing, and optimizing digital marketing campaigns across various platforms, with a strong focus on Google Ads, social media advertising, email marketing, and performance reporting. You will collaborate with cross-functional teams to drive brand awareness, lead generation, and customer engagement, ensuring our marketing initiatives align with business goals. Key Responsibilities 1- Google Ads Management: • Develop, implement, and manage Google Ads campaigns (Search, Display, Shopping). • Perform keyword research and optimize ad copies for high ROI. • Monitor performance metrics and adjust strategies to meet KPIs. 2- Social Media Advertising: • Design and execute paid campaigns across platforms (Facebook, Instagram, TikTok, LinkedIn, etc.). • Collaborate with the creative team to produce compelling ad content. • Analyze audience behavior to optimize targeting and improve campaign performance. 3- Email Marketing: • Build and manage email marketing campaigns, including newsletters, promotions, and product launches. • Develop segmented email lists and personalization strategies for higher engagement. • Measure campaign effectiveness through A/B testing and performance tracking. 4- Analytics and Reporting: • Track, measure, and report on campaign performance across channels. • Create comprehensive marketing dashboards and present actionable insights. • Use data to identify trends, opportunities, and areas for improvement. 5- Strategy Development: • Work with the marketing team to develop innovative strategies for customer acquisition and retention. • Stay updated on industry trends, competitor activities, and emerging platforms. 6- Collaboration: • Liaise with sales, product, and creative teams to ensure a cohesive brand message. • Coordinate with external agencies or freelancers when necessary. Qualifications • Education: Bachelor’s degree in Marketing, Digital Media, or a related field. • Experience: • Minimum of 2–3 years in digital marketing, preferably in e-commerce or luxury goods. • Proven expertise in managing Google Ads and social media ad campaigns. • Technical Skills: • Proficient in Google Ads, Facebook Ads Manager, and email marketing platforms (e.g., Mailchimp, Klaviyo). • Strong knowledge of analytics tools (e.g., Google Analytics, Data Studio). • Solid understanding of SEO principles, including keyword research, on-page and off-page optimization, and content strategy. • Good knowledge of website management. • Soft Skills: • Strong analytical and problem-solving abilities. • Excellent communication and organizational skills. • Creativity and attention to detail. • Ability to learn, research, and self-teach aspects of the luxury watches industry, including brands, models, and market trends. • Proactive in staying updated on digital and social media trends specific to the luxury watch sector. Why Join Us? • Opportunity to work with a dynamic team in the luxury watch industry. • Competitive salary and benefits package. • Career growth opportunities in a fast-paced environment. • Be a part of a company that values innovation, creativity, and excellence.