Digital Marketing Lead An exciting opportunity has arisen for an experienced Digital Marketing Lead to join the team at Joseph Holt Ltd on a permanent contract. Overview: We’re looking for a hands-on, proactive Digital Marketing Lead to take ownership of our digital platforms and support the wider marketing team in delivering high-impact campaigns. This role is ideal for someone with strong technical and creative digital skills, experience managing websites and CRMs, and a passion for driving performance through data and insight. Key Responsibilities: Website & SEO Management • Manage and maintain the company website and brands including Hotels by Holts & Holts at Home online brands, ensuring all content is up-to-date, optimised, and aligned with brand and campaign activity. • Work with external developers to implement technical updates and improvements (e.g. UX enhancements, landing pages, plugin management). • Monitor site performance (speed, uptime, usability) and resolve issues as needed. • Implement SEO best practices and optimise pages for organic search visibility. CRM & Email Marketing • Own the CRM platform (Atreemo), managing customer data, segmentation, and campaign automation. • Plan, build, and report on email campaigns that drive engagement, conversion, and retention. • Ensure data compliance and GDPR best practice is maintained. Digital Campaign Support • Collaborate with the marketing team to deliver integrated campaigns across paid social, email, and digital content. • Support the planning and execution of digital advertising (PPC, paid social, retargeting), working with internal stakeholders. • Contribute to campaign reporting and analysis, using Google Analytics and other platforms to measure performance and inform future activity. Content & Digital Asset Management • Manage digital content including blog posts, product pages, downloadable assets, and more. • Ensure all digital content is brand-consistent and optimised for user journey and SEO. • Support multimedia content creation (images, videos, animations) by briefing creatives or editing basic assets in Adobe Suite. Data & Insight • Monitor digital KPIs and produce regular reports on website traffic, user behaviour, CRM performance, and campaign effectiveness. • Use data insights to make informed recommendations and continuous improvements across all digital channels. The Successful Candidate: • 2–4 years’ experience in a digital marketing role, ideally within a B2C, hospitality or consumer-focused environment. • High level of written communication for online communities to make every page compelling and digital ready • Proven experience managing and updating websites (WordPress & WooCommerce). • Strong understanding of CRM systems and email marketing platforms. • Confident using Google Analytics, Google Tag Manager, and SEO tools (e.g. SEMrush, Screaming Frog, or Moz). • Basic HTML/CSS knowledge is a plus. • Excellent SEO Skills and knowledge of upcoming changes and digital landscape • Creative mindset with strong attention to detail. • Comfortable working as part of an integrated marketing team. • Excellent communication and time management skills. • Possess a full clean driving licence What we offer: • Competitive salary based on experience • 28 days holiday a year + 5 bank holidays • Company discount card • Company-wide celebrations and awards – Christmas & Summer Parties, Various fundraising events and Star of the Month • Company Contributory Pension Scheme • Employee Assistant Programme (Licensed Trade Charity)– available 24/7, 365 days a year • Incredible external discounts and rewards scheme • Ongoing training and extensive induction • Free onsite parking • The chance to gain a qualification through our apprentice scheme • Long Service Awards – 10, 20, 30-, and 40-year awards Salary: £30,000–£34,000 salary depending on experience