Title: Digital Marketing Manager Department: Marketing Reports to: Head of Marketing & Design Location: Scottsdale, Arizona About Wise Pelica nWe’re seeking a Digital Marketing Manager who is equally comfortable building high-level strategy and pulling the levers to make it happen. You won’t just direct—you will execute. From managing paid media campaigns to building tracking systems in HubSpot, this role demands someone who thrives on both planning and hands-on delivery .You’ll oversee the end-to-end process of planning, building, executing, tracking, and optimizing campaigns across multiple channels. You’ll also be the one ensuring that attribution is accurate, data is actionable, and performance is steadily improving .This is not a role for someone who only delegates or “manages vendors”, it’s for someone who gets their hands dirty in the platforms daily .Wise Pelican is an innovative leader in real estate marketing solutions, empowering real estate professionals with cutting-edge tools and services. As a growing company with a global workforce, we foster a dynamic, inclusive work environment that promotes growth, autonomy, and collaboration . This position is a full time position located in Scottsdale, Arizon a. What Will You • Do?Oversee planning, execution, tracking, and optimization of paid search, paid social, display, DSP, video, email marketing, and other multi-channel marketing campaig • ns.Ensure tracking, attribution, and reporting are accurate and comple • te.Collaborate with leadership to set KPI targets to set benchmarks and realistically improve on ROAS and CPA. You’ll allocate budgets (approximately $100k per month) and guide strategic initiatives to aid in the strengthening of these metri • cs.Analyze campaign performance and present actionable recommendations to improve resul • ts.Partner with Sales, Customer Success, Brand Marketing, and Operations to improve targeting and lead qual • ityWork with our world-class design team to create ads that attract and conv • ertIdentify opportunities to incorporate AI and automation to streamline processes and improve performan • ce.Utilize tools such as HubSpot, Wicked Reports, and Google Analytics to track campai • gnsCreate and measure A/B split tests to test various landing page conversion rates using tools such as VWO, Unbounce, and HubS • potBuild audiences within the various platforms to properly segment based on funnel sta gesWhat Big Things Will You O wn?At fir • st…Design and build campaigns across various channe • ls.Document current marketing processes and identify areas for quick wi • ns.Create a campaign tracking framework for consistent measureme nt.Once you get your footi • ng…Standardize KPI benchmarks and reporting dashboar • ds.Own the quarterly marketing performance review proce • ss.Lead strategic testing initiatives to improve funnel efficien • cy.Develop long-term strategies for acquisition, retention, and lifetime value gro wth Who Are • You?3+ years in digital marketing campaign manage • mentYou take extreme ownership of results and see projects through from concept to measurable outc • ome.You thrive in a collaborative, cross-functional environment and communicate effectiv • ely.You have a growth mindset and embrace change, innovation, and learn • ing.You balance strategic vision with the ability to roll up your sleeves when nee ded. Where Can You Easily Impres • s Us?You love both strategy and execution—you don’t just build the plan, you ru • n it.You thrive on optimizing campaigns daily, not just reviewing monthly rep • orts.You stay ahead of AI, automation, and emerging marketing • tech.You can confidently explain marketing results to executives and adapt plans qui • ckly.You adapt quickly and thrive in a fast-paced, high-growth environ ment.