A fast-growing beauty and personal care brand is looking for a strategic, detail-oriented Acquisition & Performance Marketing Manager to join its expanding eCommerce team. This role is central to driving brand visibility, engagement, and customer conversion across digital and select offline channels—all in service of a mission centered on creativity, self-expression, and product innovation in the nail care space. In this role, you’ll lead the planning and hands-on execution of full-funnel media efforts—from campaign brief through launch, performance analysis, and ongoing optimization. Acting as the in-house performance media lead, you’ll ensure all paid marketing initiatives reflect the brand's voice and hit KPIs. You’ll work cross-functionally with internal teams (creative, brand, eCommerce) and external partners (media vendors and agencies) to deliver high-performing campaigns. Key Responsibilities: • Own strategy and execution for customer acquisition and paid media campaigns across a range of platforms including paid search, social, display, video, programmatic, affiliate, mobile, and CTV. • Launch and scale media plans for new product collections and hero SKUs, ensuring consistency across paid channels, organic content, and social commerce. • Lead the creative process for paid media, including brief writing, asset development, messaging guidance, and A/B testing. • Continuously optimize performance marketing efforts by testing creative, audience targeting, and channel mix to improve key metrics such as CAC, ROAS, and new customer volume. • Partner with analytics and web teams to refine conversion paths, ensure pixel tracking is accurate, and drive efficiency—especially in emerging social commerce platforms (e.g., TikTok Shop, Instagram Shop). • Analyze results, synthesize key learnings, and report campaign performance with actionable insights and clear recommendations. • Stay current with trends in digital media, consumer behavior, and the beauty space to inform strategies and maximize impact. What We’re Looking For: • Strong background in media planning and buying across paid digital channels (search, social, display, video, and programmatic), with a clear understanding of the eCommerce landscape. • Hands-on experience with paid search (SEM), including campaign strategy, setup, and optimization. • Highly organized with strong project management skills and the ability to juggle multiple initiatives in a fast-paced environment. • Detail-obsessed with strong follow-through and a passion for delivering polished, high-impact work. • Results-oriented mindset with the ability to balance performance goals and budget constraints. • Self-starter who thrives in a nimble, entrepreneurial environment and brings fresh thinking to the table. • Experience in beauty, wellness, or consumer packaged goods (CPG) is a strong plus. • Excellent verbal and written communication skills; confident in presenting data-driven insights to stakeholders. • Proficiency in Excel and PowerPoint; comfort analyzing data and drawing strategic conclusions. • 5–7 years of relevant experience in digital media or performance marketing. • Bachelor’s degree required.