POSITION SUMMARY The Digital Marketing Manager will have experience and a passion for digital technologies and various digital marketing channels. To be successful as a Digital Marketing Manager you should have strategic planning skills and a process-oriented mindset. This individual will have several years of experience integrating tools from a CRM, managing many digital connections through Zapier, and tracking performance from campaigns. They will work closely with cross-functional teams to create clarity on project scope and drive accountability on established deliverables. The ability to develop positive relationships, both internally and with our vendors to drive successful outcomes is a must. SUCCESS LOOKS LIKE • Develop and maintain high-performing campaigns that generate qualified leads that have a real need for our product. • Continually improve and test ads, copy, and offers to ensure campaigns don’t fatigue and can scale as the sales team grows. • Deeply understand each campaign and how a lead not only goes through the marketing system but how sales interact and follow up with each contact. OBJECTIVES • Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs) • Document and optimize processes to help the marketing team and the company scale • Integrate digital platforms across our tech stack • Setup reporting for reliable and real-time data for the internal marketing team and executive team • Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed • Manage online course software • Assist with planning and execution of all web, database marketing, email, social media, and display advertising campaigns • Identify critical conversion points and drop-off points to optimize user funnels • Find gaps in marketing processes and develop creative or simple solutions to complex problems • Hold the marketing team accountable for process implementation • Manage projects from start to completion with consistent daily communication on all • Write strong and compelling copy across emails, landing pages, ad copy, etc. COMPETENCIES • Knowledge of the customer journey from new lead to brand advocate and the role that our marketing technology plays in developing that relationship • Ability to learn new technology fast and apply key benefits to our current tech stack • Understand where our campaigns are at at all times by expert tracking through Asana • Proven work experience in digital marketing and strong technical skill set • Proficiency in campaign management • Working knowledge of ClickFunnels, Kajabi, and other website-building tools • Strong understanding of HubSpot CRM and how to leverage for reporting • Demonstrates remarkable knowledge in data reporting and KPI tracking • Understanding of best practices for optimizing landing pages and user funnels • Experience with A/B and multivariate testing • Understanding of how to operate within Zapier, Hubspot, ClickFunnels, Kajabi, and/or Shopify • Can operate within and pull reports from Google Analytics and DataBox • Highly analytical and is able to pay attention to the small details, provide feedback, and review content EDUCATION AND EXPERIENCE • Bachelor’s or Master’s Degree in Marketing or a related field preferred • At least 5 years of experience in a Digital Marketing role PHYSICAL REQUIREMENTS • Prolonged periods of time sitting at a desk and computer COMMITMENT TO DIVERSITY As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce we recognize that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and we actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.