Role Purpose We are looking for a visionary Digital Marketing Manager to design and execute high-impact strategies that drive measurable sales, conversions, and brand growth for Al Ahli Holding Group’s diverse portfolio, including retail, entertainment, and events. This is a hands-on leadership role for an entrepreneurial, forward-thinking professional who thrives on building from scratch, crafting compelling brand stories, and delivering rapid results across omni-channel campaigns. Key Responsibilities 1. Rapid Strategy & Roadmap Development • Within the first 30 days, deliver a clear, data-backed digital marketing roadmap aligned with business goals. • Identify immediate opportunities to boost sales, conversions, and customer acquisition. • Recommend omni-channel strategies, prioritising digital-first initiatives and selective integration of traditional marketing where justified. 1. Campaign Creation & Storytelling • Lead development of content-rich campaigns that emotionally connect with audiences and bring brand stories to life. • Adapt messaging for diverse business units — from Outlet Mall retail to Comicave collectibles to large-scale events. • Ensure creative concepts are consistent, innovative, and performance-focused. 1. Performance Marketing & Acquisition • Oversee paid and organic digital channels, including search, social, display, influencer partnerships, and emerging platforms. • Go beyond baseline skills (SEO, PPC) to leverage forward-looking technologies and trends. • Collaborate with sales, product, and customer service teams to ensure campaigns support commercial priorities. 1. Analytics, Optimization & ROI • Set clear KPIs from day one and track progress via performance dashboards. • Optimize campaigns in real time to maximize ROI and audience engagement. • Report actionable insights to the CEO at 30-day and 60-day milestones. 1. Collaboration & Resource Management • Manage relationships with agencies and creative partners for accountability and results. • Build internal marketing capability over time, based on growth and ROI. • Work closely with cross-functional teams to ensure campaigns serve both immediate and long-term business objectives. Qualifications & Experience • 6–10 years of progressive digital marketing experience, preferably in fashion, retail, consumer goods, or entertainment. • Proven track record of delivering measurable results under tight timeframes. • Bachelor’s degree in Marketing, Communications, Digital Media, or related field (preferred but not mandatory if achievements are strong). • Strong storytelling skills with the ability to turn brand values into compelling campaigns. • Advanced knowledge of digital marketing platforms, tools, and analytics — with a forward-looking approach. • Experience managing agencies and building marketing functions from scratch.