We’re looking for a strategic and hands-on Digital Marketing Manager with a strong background in multi brand management. This role is responsible for executing integrated digital campaigns across paid and owned channels, with a focus on content strategy, brand storytelling, and customer journey optimization. Key Responsibilities: • Own and evolve the digital marketing strategy across web, email, and social platforms to align with brand and business goals. • Lead campaign planning and execution across Google Ads, LinkedIn, Facebook, Instagram, and more. • Oversee content development for blogs, landing pages, email, and social media—ensuring consistency in voice, tone, and visual identity. • Manage SEO initiatives and optimize content performance using tools like Google Analytics, HubSpot, and SEMrush. • Guide the creation of monthly content calendars and digital assets in collaboration with creative and content teams. • Support franchisees with digital marketing training and resources to drive local engagement. • Maintain and improve internal processes for onboarding, store lifecycle management, and community engagement. • Manage vendor relationships and lead testing strategies to improve campaign performance and conversion. What You Bring: • Proven experience leading digital marketing efforts for large-scale brands. • Strong grasp of content strategy, analytics, and performance marketing. • Ability to manage cross-functional teams and collaborate across departments. • Up-to-date knowledge of digital trends, tools, and best practices.