Senior CRM & Digital Marketing Manager Location: Waterloo, London (Hybrid – 2 days in office, Thursdays fixed) Salary: £60,000–£70,000 DOE This is a unique opportunity to lead a talented team across CRM and digital performance marketing in a fast-paced, data-driven environment. You’ll take ownership of uniting customer communications and digital acquisition, ensuring our campaigns deliver impact across all channels. The Role: Reporting to the Head of Marketing & Digital, you’ll oversee two key areas: • CRM: Lead a CRM Manager and CRM Executive to optimise lifecycle communications and customer engagement. • Digital Marketing: Manage a Digital Marketing Specialist, Social Media & Content Manager, and Content Executive, ensuring performance channels deliver measurable results. While you’ll be strategic, you’ll also get hands-on in paid media . A major focus will be aligning CRM and digital strategies, orchestrating cross-channel activity, and sharpening digital marketing performance. Key Responsibilities: • Develop and deliver a unified CRM and performance marketing strategy. • Oversee paid media strategy and execution, maximising the use of 3rd party data. • Manage and mentor a high-performing team across CRM, digital, and content. • Lead the evolution of the martech stack (currently SFMC and Tealium, with changes expected). • Ensure alignment between customer communications and digital acquisition efforts. About You: • Strong background in both CRM and performance marketing. • Ideally coming from a retail background • Data-driven, with experience developing effective marketing strategies. • Proven people management skills (team leadership of at least 1–2 direct reports). • Experience with paid channels and working with media agencies. • Sector background flexible – retail or other fast-paced environments preferred. If you’re excited by the idea of uniting customer and digital marketing strategies in a high-impact leadership role, we’d love to hear from you. Apply now to take the next step in your career.