⭐ Featured
Insight Global
Digital Marketing Manager
This role is for a Digital Marketing Manager focused on data-driven strategies in e-commerce. Responsibilities include email marketing, lead generation, SEO, and analytics. Requires 5+ years in digital marketing, Salesforce Marketing Cloud proficiency, and knowledge of data privacy laws. Permanent position with a pay rate of $65,000 - $70,000.
🌎 Country
United States
🏝️ Location
Unknown
📄 Contract
Full-time
🪜 Seniority
Mid-Senior level
💰 Range
70K – 85K
💱 Currency
$ USD
💸 Pay
$65K - $70K (Yr.)
🗓️ Discovered
August 21, 2025
📍 Location detailed
West Palm Beach, FL
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🧠 Skills
#GA4 #HTML #CSS #Email Marketing #Segment #Google Analytics #Data Privacy #CRM Integration #Lead Generation #Google Ads
Role description
Insight Global’s client is seeking a data-driven Digital Marketing Manager to lead the strategy and execution of our digital campaigns across all products and services. This hands-on role is perfect for someone who thrives on optimizing performance, driving lead generation and engagement, and scaling digital impact across platforms.
Key Responsibilities
Email Marketing & CRM:
• Develop and optimize automated email campaigns in Salesforce Marketing Cloud to engage customers, applicants, and referral partners.
• Integrate CRM and Marketing Cloud for segmentation, personalized content, funnel tracking, and lifecycle marketing.
• Use A/B testing, analytics, and dynamic content to improve engagement, click-through, and conversion rates.
• Track and report performance across platforms including Salesforce Campaigns.
Lead Generation & Paid Media:
• Plan and manage Google Ads, retargeting, and paid social campaigns (LinkedIn, Meta, YouTube) to drive qualified leads.
• Implement advanced tracking (UTMs, pixels, tags) and integrate with Salesforce, WordPress, and Power BI.
• Optimize conversion funnels and execute remarketing strategies to re-engage prospects and increase applications.
Website & SEO:
• Oversee content and performance of our WordPress site to ensure seamless UX and strong SEO.
• Execute on-page and off-page SEO tactics to grow organic traffic and improve search visibility.
Analytics & Optimization:
• Own Google Analytics (GA4), Tag Manager, and dashboard reporting to monitor campaign performance and user behavior.
• Ensure data accuracy across channels and align KPIs with business goals.
• Identify and resolve conversion bottlenecks using data insights.
Compliance & Privacy:
• Ensure all digital marketing practices comply with GDPR, CCPA/CPRA, and global data privacy laws.
• Manage cookie consent platforms and advise on privacy-first strategies.
Qualifications
• 5+ years in digital marketing, ideally in fintech, music, entertainment, or financial services
• Proficient in Salesforce Marketing Cloud, CRM integration, SQL, AmScript
• Deep knowledge of Google Ads, GA4, UTM tracking, SEO, and paid social
• Strong grasp of data privacy laws and compliance
• Highly analytical with proven ability to optimize based on performance data
Bonus Points
• Certifications in Google Ads, GA4, or Salesforce Marketing Cloud
• Experience with music royalties, creator economy, or referral programs
• Working knowledge of HTML/CSS, SQL, AmScript, and Power BI
$65,000 - $70,000
Insight Global’s client is seeking a data-driven Digital Marketing Manager to lead the strategy and execution of our digital campaigns across all products and services. This hands-on role is perfect for someone who thrives on optimizing performance, driving lead generation and engagement, and scaling digital impact across platforms.
Key Responsibilities
Email Marketing & CRM:
• Develop and optimize automated email campaigns in Salesforce Marketing Cloud to engage customers, applicants, and referral partners.
• Integrate CRM and Marketing Cloud for segmentation, personalized content, funnel tracking, and lifecycle marketing.
• Use A/B testing, analytics, and dynamic content to improve engagement, click-through, and conversion rates.
• Track and report performance across platforms including Salesforce Campaigns.
Lead Generation & Paid Media:
• Plan and manage Google Ads, retargeting, and paid social campaigns (LinkedIn, Meta, YouTube) to drive qualified leads.
• Implement advanced tracking (UTMs, pixels, tags) and integrate with Salesforce, WordPress, and Power BI.
• Optimize conversion funnels and execute remarketing strategies to re-engage prospects and increase applications.
Website & SEO:
• Oversee content and performance of our WordPress site to ensure seamless UX and strong SEO.
• Execute on-page and off-page SEO tactics to grow organic traffic and improve search visibility.
Analytics & Optimization:
• Own Google Analytics (GA4), Tag Manager, and dashboard reporting to monitor campaign performance and user behavior.
• Ensure data accuracy across channels and align KPIs with business goals.
• Identify and resolve conversion bottlenecks using data insights.
Compliance & Privacy:
• Ensure all digital marketing practices comply with GDPR, CCPA/CPRA, and global data privacy laws.
• Manage cookie consent platforms and advise on privacy-first strategies.
Qualifications
• 5+ years in digital marketing, ideally in fintech, music, entertainment, or financial services
• Proficient in Salesforce Marketing Cloud, CRM integration, SQL, AmScript
• Deep knowledge of Google Ads, GA4, UTM tracking, SEO, and paid social
• Strong grasp of data privacy laws and compliance
• Highly analytical with proven ability to optimize based on performance data
Bonus Points
• Certifications in Google Ads, GA4, or Salesforce Marketing Cloud
• Experience with music royalties, creator economy, or referral programs
• Working knowledge of HTML/CSS, SQL, AmScript, and Power BI
$65,000 - $70,000
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