Job Title: Digital Marketing Manager Team: Marketing Reports to: Managing Director What’s Involved – What’s its Purpose! Algeos are seeking a commercially driven, hands-on Digital Marketing Manager to lead and execute our end-to-end digital marketing and ecommerce strategy including content and design developments. This is a pivotal role for a data-led marketer who thrives in B2B and B2C environments, excels at generating measurable results, and is passionate about driving digital transformation through Salesforce and ecommerce excellence. This role offers the opportunity to shape, build, and deliver a strategic digital roadmap aligned to growth, engagement, and customer acquisition – across all channels and touchpoints. Job Specific Responsibilities • Design and own digital marketing strategies with a clear focus on performance, lead generation, lead nurturing, and customer acquisition across B2B whilst offering support for future B2C • Support ecommerce strategy and execution via Shopify and Magento, including UX optimisation, CRO, site architecture, and digital promotion/upsell. • From experience, ensure Salesforce is fully leveraged for marketing segmentation, campaign automation, lead management, and performance tracking. • Translate commercial goals into high-performing multi-channel digital marketing campaigns. • Plan, design, and optimise integrated campaigns across Google Ads, paid social, SEO (SEMrush), email (Salesforce Marketing), and retargeting. • Own the complete campaign lifecycle – from ideation, development and execution to measurement and optimisation. • Support the team with content and creative design development, ensuring consistency with brand messaging. • Monitor key KPIs including ROI, CAC, CLV, ROAS, CTRs, conversion rates and lead quality. • Drive a data-led approach to continuously improve marketing effectiveness. • Build and track stakeholder dashboards and regular performance reports to guide decisions and demonstrate commercial impact. • Develop and execute lead nurturing and customer retention strategies using Salesforce and email marketing tools. • Ensure all marketing activity complies with GDPR, PECR, and best practice in data governance. • Manage customer journeys across email, ecommerce, and site interactions to maximise lifetime value. • Collaborate with ecommerce and web development teams to deliver optimised campaign landing pages, product launches, and performance enhancements. • Partner with product, sales, CX, ecommerce, and IT to align on go-to-market plans and integrated campaigns. • Work closely with the web development team to deliver site improvements that support campaign objectives, including SEO optimisations. • Build and nurture a high-performing digital marketing team. • Manage agency and partner relationships, ensuring delivery against agreed KPIs. Responsibilities of All Members of Team Algeos • EXCELLENCE is the heartbeat of Algeos, driving every part of the business. From supplier to customer, we strive to provide the best in products, service, education, and customer journey. • Our PASSION for work helps us to embrace change and deliver a continuous improvement culture, whilst promoting a positive customer experience throughout the supply and delivery chain. • We drive INNOVATION by challenging the norm, embracing new technologies, and investing in employee's development to ensure continuous learning and ongoing competency. • Algeos operates within a sector that champions CARE above all, and we demonstrate this through our partnerships within the healthcare industry and the communities around us. Ideal Background You will have a marketing degree or significant work experience with a proven track record as a successful, enthusiastic B2B-focused marketer, with B2C experience as a desirable, with appropriate knowledge of marketing via all modern marketing methods. A strong focus on product marketing within the medical and healthcare industry would be advantageous. Qualifications Required • Degree-level education in Marketing, Digital or business-related discipline. • Minimum 5 GCSEs Grade A-C or equivalent (must include Maths and English). Skills & Competencies Required • A high calibre individual who has a positive, friendly attitude and is self-motivated and confident. • Have good accuracy and attention to detail. • Strong analytical mindset – confident using data and dashboards to drive decisions. • Strong communication skills - both verbal and written - with spotless grammar and spelling with the ability to write engaging copy. • Familiar with GDPR and compliant marketing best practices • Excellent management and problem-solving skills. • Ability to work alone using their own initiative and as part of a team. • Able to collaborate with other team members/colleagues, across the wider organisation. • Excellent time management and organisational skills with the ability to manage multiple tasks/projects through prioritising to deliver high quality work on time. Knowledge & Experience Required • 10+ years of digital marketing experience, with strong expertise in ecommerce and performance-led B2B marketing. • Proven track record of end-to-end campaign design, execution, and optimisation across digital channels. • Proficiency in Salesforce CRM and Marketing, including campaign automation and segmentation. • Hands-on experience with Shopify, Magento, SEMrush, GA4, Google Ads, and paid social platforms. • Experience in lead generation, nurturing, and conversion within complex B2B environments. • Familiar with DPR and compliant marketing best practices. • Collaborative team player with exceptional communication skills. • Data Management: Experience in data editing, cleaning, and maintaining accurate • An understanding of web development, HTML and CSS would be advantageous. How You are Rewarded The reward for high performance is an attractive benefits package that includes, amongst others, market rate salary, 33 days holiday per year, inclusive of public bank holidays and a group private pension plan. We are proud of our family ethos and care about you and your wellbeing. Therefore, we also provide a monthly massage therapist, a podiatrist, confidential employee assistance program, an employee voice team, reward and recognition awards, social events, a day off to get married or move to a new house and enhanced pay for maternity and paternity leave. But most importantly you will become part of a great company with great people that has been awarded the prestigious Investors in People GOLD.