Role: Digital Marketing Manager– Stockton Salary: up to £55K per annum Working Hours: Monday – Thursday 08:30-16:30 and 15:30 finish on Friday Benefits: • 28 days holiday • Hybrid working pattern • Free onsite parking Elevation Recruitment Group - Marketing Division are excited to be working with a leading provider of vehicle solutions. Our client have a strong commitment to innovation and customer satisfaction and aim to deliver high quality products made bespoke to each of their clients. General overview: You’ll take strategic ownership of our clients’ marketing, leading both tactical execution and long-term direction. Your mission: drive high-quality B2B lead generation, elevate digital presence, position senior leadership as sector thought leaders, manage high-impact integrated campaigns, and ensure brand consistency across channels, comms, events, and the Shopify parts store. Responsibilities: Lead Generation & Funnel Management • Design and operate performance-driven lead generation campaigns across search, social, email, partnerships, and referral channels • Own the marketing-qualified lead (MQL) pipeline—optimise volume, quality, and conversion, working closely with Sales Integrated Campaign Planning & Execution • Manage multi-channel campaign delivery: paid, organic, email, events, PR • Coordinate asset creation, messaging, timing, targeting, and budgets • Monitor campaign performance and continuously iterate Thought Leadership & SMT Profiling • Position its senior team (SMT) as visible, trusted industry authorities • Own editorial planning and execution of blogs, white papers, LinkedIn content, webinars, and speaking engagements Digital Presence & Shopify Content • Manage website, Shopify storefront, email, social, and paid platforms • Optimise SEO, UX, CRO, and digital storytelling—aligning content with campaigns and commercial objectives Strategy, Planning & Budgeting • Deliver the annual marketing strategy tied to commercial KPIs and company objectives • Manage marketing budgets for maximum ROI • Present monthly and quarterly performance analyses to the Commercial Director and SMT Customer & Market Insights • Develop ICPs and buyer personas based on customer data and external research • Conduct competitor benchmarking, market trend analysis, and customer surveys to inform strategy Tech Stack & Operations • Oversee CRM (e.g. HubSpot), GA4, email platforms, CMS, Shopify, analytics dashboards • Ensure clean data, accurate metrics, lead scoring, attribution, and lifecycle tracking Stakeholder Collaboration • Partner with Sales, Product, Finance, and Customer Success to inform and align strategies • Contribute marketing insight during product launches and company planning cycles Compliance & Risk Management • Ensure all marketing activity adheres to GDPR, email opt-in regulations, and general compliance • Escalate and manage any PR or brand-risk scenarios Team Leadership & Development • Line-manage and mentor the Content Executive and Creative Designer • Set objectives, conduct reviews, and build team capability Experience & Competencies Essential: • Minimum 5 years in B2B marketing, with strong expertise in campaign management and lead generation • Proven ability to run integrated performance marketing, content-led and event-based programmes • Hands-on experience with CRM systems, Google Ads/LinkedIn Ads, GA4, CMS platforms, Shopify • Excellent communicator, strategic thinker, and confident presenter to senior stakeholders