We are hiring for Performance Marketing Lead (Digital Marketing) must have 5+ years of experience In Meta Ads, Google Ads, Performance Marketing, Analytics & Performance Tracking, Budget & Vendor Management, Growth & Optimization & Cross-Functional Collaboration. Job Title: Performance Marketing Lead (Digital Marketing) Location: Dubai, UAE Must Have: Digital Agency side background Minimum 5 years of Digital Ad ops experience Current Salary under AED 10k Hands on experience on both Meta (Paid Social) and Google Ads (PPC) Must be in the UAE (Visit or Residence Visa) Good to Have: Automotive Industry experience Job Overview We're looking for a data-driven Performance Marketing Lead to drive high-quality lead generation campaigns across digital channels. This role will focus on acquiring potential customers by implementing effective, performance-focused campaigns on platforms like Google, Meta, TikTok, LinkedIn and others. The ideal candidate has hands-on experience with full-funnel performance marketing, strong analytical skills, and the ability to manage paid campaigns end-to-end. Key Responsibilities • Campaign Strategy & Execution • Build, plan, and execute paid media campaigns aligned with digital marketing and business growth goals. • Develop and optimize media plans using a mix of CPA, CPM, CPV, and CPC strategies across Google, Meta, TikTok, LinkedIn, Snapchat, and 3rd party publishers. • Run in-platform execution and optimization for Google Ads, YouTube TrueView, Facebook/Instagram Ads, and other relevant channels. • Manage and track A/B testing for creatives, audiences, and landing pages to maximize lead quality and ROAS. Analytics & Performance Tracking: • Implement and maintain Meta Pixel, Google Ads tags, and server-side tracking such as Meta Conversions API (CAPI) to ensure accurate event tracking and attribution across platforms. • Analyze campaign performance using Google Analytics, Zoho Analytics, Meta Ads Manager, Firebase and other tools. • Translate web and campaign analytics into actionable insights and optimizations. • Measure, report, and present campaign KPIs weekly and monthly (Browsers, Leads, Shoppers, AOV, CAC, TPC). Cross-Functional Collaboration: • Work closely with Creative, Tech, Product, Sales, and Category teams to align campaigns with landing pages, user flows, and conversion points. • Share learnings and campaign impact across departments to drive unified marketing efforts. Budget & Vendor Management: • Plan, track, and manage campaign budgets, vendor invoices, and finance workflows. • Negotiate with media partners and publishers for inventory and ad space. Growth & Optimization: • Continuously optimize live campaigns using structured problem-solving and experimentation frameworks. • Stay updated with industry trends, platform updates, and best practices to identify new opportunities. Good to Have • Experience with programmatic media buying and DSPs such as DV360, Amazon APP, The Trade Desk or MediaMath. • Familiarity with trafficking tags in ad servers and using ad tech stacks (e.g., DCM, Campaign Manager, GTM). • Skills & Qualifications • 5+ years of hands-on experience managing paid campaigns (lead gen preferred). • Strong knowledge of Google Ads, Meta Ads, YouTube, and emerging platforms. • Excellent analytical, Excel and reporting skills. • Experience with budget pacing, invoice tracking and campaign-level finance management. • Strong communication, project management and negotiation skills.