Digital Marketing Manager (12 month Fixed-Term – Maternity Cover)- Surrey Hybrid An exciting opportunity has arisen to join a global award-winning travel company for an experienced Digital Marketing Manager to join a dynamic marketing team on a fixed-term basis to cover maternity leave. The successful candidate will lead the planning, execution, and optimisation of digital advertising campaigns across paid search, social, and display channels – with a strong focus on ROI and revenue growth. Digital Marketing Manager Key Responsibilities • Lead the strategy and day-to-day management of paid media campaigns (PPC, social, display), ensuring strong ROI and performance aligned with commercial priorities. • Work closely with digital agencies to communicate trading updates and optimise campaign performance across all channels. • Manage and optimise a significant advertising budget, continuously seeking ways to improve efficiency and effectiveness. • Analyse campaign data using tools such as GA4 and Excel, turning insights into actionable strategies and presenting key findings to stakeholders. • Brief and collaborate with in-house creative teams to produce compelling advertising assets across Meta, YouTube, and display formats. • Apply a strong understanding of A/B and multivariate testing to improve conversion and drive continuous performance enhancement. • Oversee the delivery of a strategic social media content plan in collaboration with a Social Media Executive, supporting both brand awareness and engagement. • Ensure brand consistency across all creative outputs, adhering to tone of voice and visual identity guidelines. • Contribute to a collaborative and proactive team culture, sharing knowledge and embracing new ideas to achieve shared business goals. Digital Marketing Manager Experience and Skills: • Strong experience in digital marketing campaign management, from strategy through to execution. • Up-to-date knowledge of digital and social media best practices, with an interest in emerging trends and technologies. • Strong skills in A/B and multivariate testing, with experience driving change based on results. • Proficient in Google Ads, GA4, and broader Google tools. • Confident using Excel to manipulate and analyse data. • Experienced in performance monitoring, optimisation, and campaign reporting. • Skilled in managing budgets effectively to deliver maximum impact. Digital Marketing Manager Additional Details: • 12-month fixed term contract with a salary range between £50,000-£55,000 per year • Hybrid working, 3 days a week in their Surrey HQ and 2 days remote. • Fantastic Benefits