Job Title: Digital Marketing Specialist Location: Central Bristol - Hybrid (3 days a week on site) Job type: Monday – Friday (Full time) Salary: £26,000 – £32,000 Benefits: • Hybrid working model • 25 days annual leave (pro rata) • Workplace pension scheme • Ongoing training and professional development opportunities • Clear scope for career progression and promotion • A collaborative and friendly office environment • Regular team socials and a relaxed dress code About the Role: We are seeking an ambitious and driven Digital Marketing Specialist with a strong background in SEO, PPC, and client account management. This is a hands-on role where you’ll play a key part in shaping digital strategies, managing campaigns, and delivering measurable results. You’ll work across a variety of clients, providing strategic advice, executing campaigns, and analysing performance to maximise ROI. Key Responsibilities: Client & Strategy • Take ownership of multiple client accounts, acting as their trusted advisor for digital marketing. • Build strong client relationships, identifying opportunities to grow and optimise accounts. • Develop and deliver effective SEO, paid search, and paid social strategies tailored to client goals. Campaign Execution • Manage and optimise paid campaigns across Google Ads, Bing, Facebook, and LinkedIn. • Carry out keyword research, SEO audits, and competitor analysis to identify opportunities. • Monitor and optimise performance metrics including CTR, CPA, impression share, and quality scores. • Test and refine ad copy, landing pages, and creative assets to drive campaign performance. Technical & Analytical • Troubleshoot and resolve technical SEO issues. • Configure and analyse Google Analytics, reporting insights and optimising spend based on performance data. • Prepare detailed client reports across key metrics and KPIs. • Stay up to date with industry developments in SEO, SEM, and paid media to continuously improve strategies. Collaboration • Work closely with internal teams to enhance campaign creativity and performance. • Contribute ideas to the wider business and support other functions where required. About You: • Minimum of 3 years’ agency experience delivering successful SEO and PPC projects. • Skilled in managing campaigns across Google Ads, Shopping, and social platforms. • Strong understanding of Google Analytics, Search Console, Tag Manager, and Looker Studio. • Confident communicator with excellent client-handling skills, able to explain complex ideas clearly. • Experience with CMS platforms such as WordPress and Shopify (Elementor knowledge a plus). • Competent copywriter with excellent written English. • Proficiency in Google Workspace tools (Docs, Sheets, Drive). • Familiarity with SEO tools such as SEMrush or Ahrefs. • Knowledge of HTML/CSS is an advantage. Personal Qualities: • Commercially focused with strong numerical accuracy. • Organised and detail-oriented with excellent time management. • Self-motivated, eager to develop skills, and proactive in approach. • Able to balance independent work with being a collaborative team player. This position is ideal for a marketer with a passion for both the creative and analytical sides of digital, looking to grow within an ambitious and supportive organisation.