Join Hinkley, a fourth-generation, family-owned lighting company with over 100 years of innovation and style. Guided by our mission, Life Aglow, we create meaningful experiences through exceptional design. We’re seeking a Digital Marketing Specialist to design and execute automated campaigns across email and digital channels, driving customer acquisition, retention, and engagement. In this hands-on role, you’ll manage audience segmentation, personalization, workflow optimization, campaign testing, and performance reporting, while collaborating across teams to ensure campaigns align with the customer journey. The ideal candidate has experience with marketing automation and digital campaigns, strong analytical skills, and a collaborative, detail-oriented, and innovative mindset. This Digital Marketing Specialist role will be based at Hinkley company headquarters in Avon Lake, OH. This position is NOT A FULLY REMOTE ROLE, it will require at least 3-4 days in the office each week. Continue reading to learn more about this opportunity. Qualified candidates will be invited to complete a one-way video interview as the first step in the process. Primary Tasks and Responsibilities • Design, build, and manage automated marketing campaigns across email and other digital channels to support customer acquisition and retention. • Develop and maintain audience segmentation, dynamic content rules, and personalization strategies to maximize engagement and conversion. • Implement and optimize workflows, triggered messaging, and cross-channel integrations within the marketing automation platform (HubSpot). • Design and execute campaign testing protocols, including A/B testing, to inform ongoing optimization. • Track, tag, measure, and analyze campaign performance using marketing automation analytics, web analytics tools (GA4, Clarity), and CRM data. • Create compelling performance reports and dashboards to share actionable insights with stakeholders, influencing strategy and guiding decision-making. • Collaborate cross-functionally to align marketing automation strategies with the customer journey. • Streamline processes for digital asset creation and approval to drive efficiency. • Optimize content for SEO, including keyword research, on-page SEO best practices, and performance tracking to improve organic visibility and engagement. • Support broader digital initiatives and website UX enhancements as needed. • Stay informed on emerging trends in marketing automation, analytics, and digital marketing technologies to recommend process and tool enhancements. • Perform other related duties as required to support the overall success of the team and the company. Education and Work Experience • Bachelor’s degree in marketing, digital marketing, or related field. • 5 years of experience working in digital marketing focused role. • Demonstrated hands-on experience working with CRM platforms and CMS platforms. • Certification in GA4 or related Google Analytics tools preferred. Knowledge, Skills, and Abilities • Proficiency with CRM platforms (e.g., HubSpot), CMS platforms (e.g., WordPress, Magento), marketing automation, analytics tools (e.g., GA4, Clarity, Salsify), and SEO best practices. • Strong analytical skills to interpret data, track campaign performance, identify trends, and provide actionable insights. • Proven ability to manage multiple projects simultaneously, prioritize tasks effectively and delivery results on time in a fast-paced environment. • Strong communication skills with the ability to clearly articulate technical concepts and collaborate effectively with both technical and non-technical stakeholders. • A meticulous approach to work with an unwavering commitment to accuracy and quality. • Highly adaptable and resourceful, with the capacity to learn new technologies quickly and thrive in a dynamic, evolving environment. • Understanding of the full customer journey and how marketing efforts impact each stage, from awareness to retention. Work Environment and Physical Requirements This position is based in a professional office environment. The following physical and cognitive requirements must be met to perform the essential functions of the job. Reasonable accommodation may be made to enable individuals with disabilities. • Physical: You'll be required to sit for extended periods while working at a computer. The ability to use a keyboard, mouse, and view monitor(s) for prolonged periods is essential. • Cognitive: The role requires the ability to concentrate on detailed tasks and manage multiple priorities in a dynamic, fast-paced environment. • Communication: You'll need to communicate effectively, both verbally and in writing. We are committed to providing a total reward package including a market-competitive salary, an annual performance bonus for every position in the company, a comprehensive benefits program, community service volunteer program and much more! Our benefits package includes: 401(k) plan with company match, comprehensive health insurance coverage, paid time off (PTO), 10 paid holidays, life insurance, short-term disability, wellness programs, voluntary benefits including dental, vision & more, flexible spending accounts for health and dependent care and generous employee product purchase discounts. Hinkley is committed to a policy of Equal Employment Opportunity, all qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic. Candidates must possess authorization to work in the United States, as it is not our practice to sponsor individuals for work visas.