The California State Lottery is looking to fill the exciting role of a Digital Marketing Specialist- Web & Mobile! If this opportunity would be a good fit for you, we encourage you to apply today and join our winning team! People are drawn to the California State Lottery because we: • We have a worthy mission that we’re sure you’ll take pride in too. • Are an energetic, creative, and talented team • Value diversity and inclusion in the workplace • Empower team members to bring their knowledge, expertise, and innovation • Recognize individual and team contributions • Support the importance of work-life balance • Invest in the professional development of our team members • Are dedicated to preserving our environment by lowering our carbon footprint About Us: The California Lottery is a multi-billion-dollar enterprise headquartered in Sacramento. It is one of the few state agencies that is a revenue generator, not accepting taxpayer dollars from the state’s general fund. Our mission is to provide supplemental funding to California schools while simultaneously supporting local communities. Ninety-five cents of every dollar spent by players goes back to local communities in the form of contributions to public schools and colleges, prizes and retailer compensation. In fiscal year 2023-24, the California Lottery provided over $2 billion in supplemental funding for California public schools, bringing the total contributions to more than $46 billion since we began in 1985. Lottery products are sold at more than 23,000 retail locations throughout the state. Product offerings include an average of 52 fun and entertaining Scratchers games and several draw games such as Powerball, Mega Millions, and SuperLotto Plus and daily games such as Fantasy 5 and Hot Spot. Job Description and Duties: The California Lottery is looking for a dynamic Digital Marketing Specialist - Web and Mobile who is digitally savvy with a passion for continuous improvement. About The Role: Under the direction of the Chief of Engagement & Retention Marketing and the direct supervision of the Head of Digital Channels, the Digital Marketing Specialist – Web & Mobile is responsible for developing, executing, and analyzing features and content of Lottery’s digital platforms, including websites, microsites, and mobile apps. The position is critical to ensuring that the Lottery provides an exceptional user experience at all digital touch points to motivate consumers to play Lottery games, build understanding of the Lottery's mission and impact, increase loyalty to the brand, and drive sales in order to generate supplemental funding for public education. This position requires a current Marketing Specialist exam. If you need to take the exam or if your score has expired, click here to gain list eligibility. You will find additional information about the job in the Duty Statement. Desirable Qualifications • A bachelor’s degree, preferably with a specialization in Marketing, Web Development, Information Technology or a related field. • Minimum of 5 years of experience in website management, e-commerce operations, website content strategy or a similar role. • Proven experience with content management systems (e.g., Drupal, Contentful, Wordpress, Sitecore) is essential. • Strong understanding of web analytics tools (e.g., Google Analytics, Adobe Analytics) and the ability to interpret data to drive decision-making. • Familiarity with evolving SEO & SEM principles and their application to website content. • Excellent project management and organizational skills with the ability to manage multiple projects simultaneously. • Experience with design tools (e.g., Photoshop, Illustrator, InDesign, Canva, Figma) and proficiency with Microsoft products (Word, Excel, PowerPoint, Outlook, Teams). • Familiarity with front-end web technologies (e.g., HTML, CSS, JavaScript) is a plus. • Experience in gaming, entertainment, e-commerce, fast-moving consumer goods (FMCG), or consumer packaged goods (CPG) categories preferred. For more information about this opportunity, benefits, and instructions on how to apply -- click the Apply button.