A leading lifestyle brand in the consumer products industry is seeking an experienced and strategic Sr. Digital Marketing Manager to lead the development and execution of performance-driven, cross-channel digital marketing plans. This role acts as the crucial bridge between brand and digital teams, transforming campaign briefs into actionable, insight-led strategies that drive engagement and deliver measurable results. This is a high-impact, high-visibility role ideal for a marketing leader who thrives in fast-paced, cross-functional environments and has a strong understanding of modern consumer behavior and the digital ecosystem. Strategy & Planning • Translate campaign briefs into clear, comprehensive digital strategies across multiple platforms. • Develop integrated go-to-market digital plans using research, consumer insights, and performance data. • Partner with leadership to shape marketing plans and optimize tactical executions. • Align strategies with internal stakeholders across paid media, social, creative, influencer, and e-commerce. Team Leadership & Development • Mentor and guide junior team members to enhance digital skill sets and strategic thinking. • Contribute to team development by establishing planning tools, workflows, and process improvements. • Foster a collaborative, innovative, and results-oriented team culture. Project & Campaign Management • Act as a primary point of contact for campaign strategy development and execution. • Oversee project timelines, pre-production planning, content briefs, and digital asset needs. • Ensure marketing plans incorporate best practices and are adapted across activations and channels. • Collaborate closely with digital and brand leadership to ensure alignment on key initiatives. Analytics & Reporting • Use data to inform and optimize strategy, defining KPIs and tracking performance across digital touchpoints. • Deliver reports and actionable insights to leadership with clear recommendations. • Regularly assess effectiveness of campaigns and identify opportunities for enhancement. Required Qualifications • Bachelor’s degree in Marketing, Communications, or a related field preferred. • 3–5 years of experience in digital marketing, digital strategy, or integrated campaign planning. • Strong knowledge of digital platforms and tools including paid media, social, CRM, and analytics. • Ability to synthesize insights and performance data into compelling strategies. • Exceptional communication and presentation skills. • Organized, detail-oriented, and experienced in project and stakeholder management. • Comfortable managing multiple campaigns in a fast-paced environment. Preferred Qualifications • Background in consumer products, lifestyle, entertainment, or fashion-related industries. • Experience managing digital campaigns across global markets. • Familiarity with collaboration platforms such as Asana, Airtable, or similar tools.