Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: GlowbackLED is a leader in LED manufacturing, and they are seeking an experienced and data-driven Digital Marketing & Website Manager to lead their digital presence. The role involves managing digital marketing initiatives, optimizing online platforms, and leveraging data to drive brand growth and customer acquisition. Responsibilities: • Oversee the management and maintenance of the company's website, ensuring all content is current, accurate, and aligned with brand standards. • Optimize website content and structure for search engine optimization (SEO) to improve organic traffic and visibility in both traditional and AI-driven search queries. • Monitor website performance using analytics tools, providing regular reports and actionable insights to improve user experience and conversion rates. • Develop, execute, and manage comprehensive digital marketing campaigns across various channels, including email marketing, social media, and paid advertising. • Create and produce high-quality, engaging content for all digital platforms, focusing on lead generation and customer engagement. • Utilize AI tools to optimize content creation, personalize marketing efforts, and enhance campaign effectiveness. • Establish and track key performance indicators (KPIs) for all digital marketing activities. • Analyze campaign results and website data to identify trends, measure ROI, and inform future strategies. • Prepare and present regular performance reports to leadership, providing data-backed recommendations for continuous improvement. Qualifications: Required: • Proven experience in a digital marketing role, with a strong portfolio showcasing successful website management, content creation, and campaign execution. • Demonstrated expertise in SEO best practices, Google Ads, social media marketing, and email marketing. • Proficiency with content management systems (e.g., WordPress) and web analytics platforms (e.g., Google Analytics, Semrush). • Experience with AI-powered marketing and creative production tools. • Exceptional analytical skills with the ability to translate data into strategic insights. • Strong verbal and written communication skills, with an emphasis on creating persuasive marketing copy. Preferred: • Bachelor’s degree in Marketing, Communications, or a related field Company: GlowbackLED® is a strategic design-minded manufacturer of customized LED lighting systems for decorative, residential, and commercial lighting needs. Founded in 1996, the company is headquartered in MIAMI, FL, US, with a team of 11-50 employees. The company is currently Early Stage.