OptiMA is a leading provider of innovative dry-erase solutions, empowering individuals, teams, and organizations to collaborate, communicate, and unleash their creative potential. We are committed to excellence, versatility, ownership, leadership, value, and endurance - values that drive our success and shape our culture. Our History: OptiMA is a family-owned business that began in 1987. In 2001, we embraced the digital era and started selling whiteboards online as a drop-shipping company. We were one of the first companies selling dry erase boards online! As our business grew, we saw the opportunity to control quality and innovation by bringing manufacturing in-house. We began manufacturing our own items in the mid-2000s. Today, we specialize in ceramic porcelain steel dry-erase products that are highly sought-after in the education market. We also excel in creating custom-printed dry-erase products that meet the unique needs of healthcare, manufacturing, B2B, and government industries. Job Summary: As a Merchandising Specialist, you'll be a key player in optimizing product performance and enhancing the customer experience. You'll dive deep into sales data to pinpoint top-sellers and areas for improvement, then translate those insights into engaging visual merchandising plans for our online platforms. A core part of your role will involve developing and executing promotional strategies for seasonal events and collaborating with marketing to weave compelling product highlights into all our materials. You'll also keep a close eye on market trends and competitor activities, ensuring our offerings remain fresh and competitive. Additionally, you'll manage drop ship availability and supplier coordination, and maintain accurate product categorization and pricing in our inventory system. Key Responsibilities: • Sales Performance Analysis & Strategy: Analyze sales data to identify top-performing and underperforming products, translating these insights into actionable merchandising strategies. • New Product Recommendation & Business Case Development: Develop data-driven business cases to recommend and support the introduction of new products for manufacturing. • Onsite Visual Merchandising: Create and implement engaging visual merchandising plans to optimize product presentation and messaging on our digital platforms. • Promotional Planning & Execution: Develop and execute impactful promotional plans for seasonal events and key sales periods. • Market Research & Trend Identification: Conduct comprehensive market research to identify emerging market trends, competitive activities, and new product opportunities. • SKU Lifecycle & Supplier Coordination: Monitor drop ship availability and coordinate directly with suppliers for efficient SKU additions, removals, and replacements Ensuring proper product categorization and pricing accuracy in the inventory system. • Product Knowledge & Cross-Functional Collaboration: Act as a subject matter expert, communicating essential product knowledge and merchandising best practices to sales and marketing, and collaborating to create compelling product highlights. Required Skills & Qualifications: • Data Analysis & Strategic Merchandising: You'll need a strong ability to analyze sales data to identify trends, top performers, and underperforming items, then translate those insights into effective merchandising strategies and promotional plans. • E-commerce & Visual Merchandising: Proficiency in managing products and content on e-commerce platforms, coupled with a keen eye for creating compelling online visual merchandising experiences. • Market Research & Trend Identification: The capacity to conduct thorough market research to pinpoint emerging trends, analyze competitor activities, and identify new product opportunities. • Cross-functional Collaboration & Communication: Excellent communication skills and the ability to work seamlessly with marketing, sales, and suppliers to ensure cohesive product messaging and operational efficiency. • Inventory & Pricing Accuracy: Meticulous attention to detail in managing product categorization, ensuring pricing accuracy within inventory systems, and coordinating drop-ship availability. Benefits: ● Competitive salary. ● Opportunity for significant career growth. ● Positive and supportive work environment that embodies our EVOLVE values. ● Ongoing training and development opportunities to enhance your skills. ● Comprehensive benefits package including: ● Health Insurance (up to 100% company-paid) ● Life Insurance (100% company paid) ● Dental Insurance ● Vision Insurance ● 401k Profit Sharing Plan ● Paid Sick Time ● Paid Vacation Time ● Paid Holiday Time ● Employee Discount ● Employee Referral Bonus Program You would make an ideal candidate for this role if you can commit to OptiMA’s core values: · Excellence: We are committed to continuous improvement and strive for the highest level of quality · Versatility: We are adaptable and open to change in order to meet customer needs · Ownership: We own our responsibilities, and we take pride in our work · Leadership: We foster a culture of leadership, respect, and personal development · Value: We fight for value for our customers, and we value our employees · Endurance: Being persistent and resilient in the face of challenges and setbacks • • • WHEN APPLYING, PLEASE INCLUDE A COMPELLING COVER LETTER HIGHLIGHTING YOUR RELEVANT EXPERIENCE AND EXPLAINING WHY YOU'RE THE IDEAL CANDIDATE FOR THIS ROLE. • • • We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.