Job Description We’re hiring a Digital Trading & Performance Analyst to join our Global Digital/eCommerce Performance Marketing team. This role focuses on driving new customer acquisition by optimising digital performance and enhancing the customer journey across Sage.com . You’ll contribute to improving engagement and conversion on the website by collaborating with cross-functional teams to refine the digital funnel. This is a great opportunity for someone with around four years of hands-on digital marketing and SaaS e-commerce experience, who is highly analytical, enjoys working across website performance and data insights, and has a strong ability to translate data into actionable recommendations that drive performance improvements. Digital Funnel & Customer Journey Optimisation: Drive digital performance by optimising the marketing funnel and aligning website activity with strategy to boost acquisition, engagement, and conversion. • Develop and execute marketing and trading initiatives to achieve performance targets. • Support daily website activities, including pricing, merchandising, product launches, and promotional execution. • Collaborate with the digital marketing team to align SEO, PPC, Paid Social, and Affiliate strategies. • Identify and implement opportunities to enhance website performance and user experience. Enhance the digital customer experience by identifying opportunities to refine website design, functionality, and navigation. • Conduct regular site audits to identify issues and improve the customer journey. • Collaborate with experimentation teams to test and implement website enhancements. • Utilize insights to optimise website layout, content, and conversion paths. • Support performance leads in improving KPIs related to engagement and conversion. Data Analysis & Reporting: Leverage data analytics to uncover insights, track performance, and inform digital strategy. • Analyse website data to identify trends, performance gaps, and growth opportunities. • Develop and maintain daily, weekly, and monthly reports with clear performance insights. • Provide data-driven recommendations to enhance digital marketing effectiveness. • Build an understanding of customer behaviour to guide future strategy and decision-making. Cross-functional Collaboration & Insights: Work across teams to align priorities, share insights, and drive strategic initiatives. • Present actionable insights and recommendations to key stakeholders. • Facilitate regular insights sessions and ensure prompt reporting on key metrics. • Collaborate with leadership to define focus areas and translate data into business strategies. • Monitor external market trends and competitor activity to inform business decisions. Qualifications: • You bring hands-on experience in digital or SaaS e-commerce marketing and can demonstrate how you've contributed to performance improvement • You’re confident working with website performance data and comfortable turning insights into clear, practical actions • You’re familiar with digital funnel metrics, self-service purchasing behaviour, and key SaaS performance indicators, and understand how these influence user experience and conversion • You’ve worked on B2B, B2C, or SaaS e-commerce websites and understand how to spot opportunities to improve the user journey or conversion • You’ve collaborated with cross-functional teams and know how to manage projects and priorities in a structured way • You’re organised, analytical, and curious—always looking for ways to make the digital experience better • You can communicate clearly with stakeholders and enjoy sharing insights that support business decisions Benefits? We have plenty... • Video: https://www.youtube.com/watch?v=TCMtTYUUiuU • Generous bonuses and pension scheme: Up to 8% matched pension contribution plus 2% top-up by Sage. • 25 days of paid annual leave with the option to buy up to another 5 days • 8 bank holiday days • Paid 5 days yearly to volunteer through our Sage Foundation • 50% income protection • Holiday buy + sell • Comprehensive health, dental, and vision coverage • Work away scheme for up to 10 weeks a year • Ongoing training and professional development • Hybrid working • Healthy Mind app membership • Access to various helpful memberships for finances, health and wellbeing