Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust. Job Summary: Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer, and more beautiful homes. The Digital Product Content Specialist is responsible for executing the digital product content strategy, managing digital assets, and collaborating with various teams to enhance product listings on key retailer websites. Responsibilities: • Assist the Digital Content Manager in the execution of a holistic digital product content strategy for the e-commerce channel, with emphasis on deploying product content that is optimized for both consumer engagement and retailer search engines. • Support the development, deployment, and optimization of best-in-class digital merchandising assets tailored to targeted retailer websites. • Syndicate accurate and thorough product information to online retailers via customer content management portals and product content management system (Salsify). • Audit and document existing processes across the enterprise for developing and deploying digital product content. • Develop a detailed monthly digital product content production/deployment calendar. • Continuously assess sales performance, customer behavior, and market trends to optimize product listings, categories, and collections. • Analyze performance and impact of digital content investments with key retailer accounts to determine customer impact and ROI. • Audit/assess each major retailer using the digital product content scorecard. • Leverage internal and external data sources to gather relevant industry benchmarks. • Oversee the day-to-day management of outside digital content vendors. • Follow internal processes while also seeking ways to increase team efficiency. Qualifications: Required: • Bachelor’s degree in marketing, Communications, Business or a related field is required. • Minimum 3 years’ experience in Marketing, Advertising, Customer Service, or related field • Demonstrated intellectual curiosity around product content marketing and passion for developing best-in-class content. • Ownership mentality and proven ability to meet deadlines, work collaboratively with others, and manage projects independently. • A demonstrated track record of accomplishment in a fast-paced environment, with the ability to manage multiple projects effectively. • Proven team player comfortable working on multiple cross-functional teams. • Demonstrated high level understanding of SEO, PPC and Display Advertising as it relates to digital copy. Preferred: • Experience in consumer durables products is a plus. • Familiarity with Salsify Product Content Management Platform is preferred. • Familiarity with product content management platforms. Company: Fortune Brands Innovations, Inc. Founded in 2011, the company is headquartered in Deerfield, Illinois, USA, with a team of 10001+ employees. The company is currently Public Company.