Full-time, £45,000 - £55,000 per annum Ref: 34115 Salary: £45,000 - £55,000 per annum Hours: Full-time Contracted Hours: 39 Contract Type: Permanent Location: Chester House, Epsom Ave, Handforth, Cheadle, Greater Manchester, SK9 3RN Description Location: We welcome applications from those looking for hybrid working, based 2 days (Monday and Tuesday) in our Handforth (Cheshire) Office. About The Role As Digital Trading Manager, you will be accountable for the digital sales performance of your category (Health & Wellness, Small Animal, Aquatics, and Reptile). You will work closely with the Buying team, Finance, and Marketing channel leads, playing a key role in defining and executing the online strategy for your departments. You will also be leading a team of 3 direct reports. Key Responsibilities- What You’ll Be Doing • Manage the sales planning process, including top-line numbers, period re-forecasts, and KPI setting • Work with the campaigns manager to define the onsite content plan, including brand campaigns that deliver supplier terms spend • Understand the digital customer and their purchasing behaviour and how this differs to store, influencing the online assortment • Identify and push forward initiatives that drive sales and margin growth to hit business plan targets • Update weekly on trading performance to wider business stakeholders and build action plans to address any issues • Using analytics tools available, have a deep understanding of the customer journey from entry point to checkout • Deliver best in class PDP experience, leading the product upload team to ensure features and benefits and Imagery delivered on the PDP support customer preferences evidenced in the data. • Act as the primary contact with UX and Product Managers to develop features and functionality to enhance the onsite experience • Work with our 3rd party search and merchandising provider to enhance the tool capabilities in order to increase PLP to PDP rate and Search conversion rate • Develop team proficiency in analytics tooling – Power BI, Content Square, Google Analytics. Driving a test and learn approach to all decision making • Work with buying and merchandising and finance teams to determine category and brand plans and phasing by week • Work with Head of Ecommerce, finance and analytics to determine session, CVR and AOV targets based on key trade activity for your category • Optimise business and team processes to maximise team output • Set specific and measurable team objectives which align with department and business objectives • Identifying talent with a clear plan to retain and progress top performers. Poor performance managed through structured development plans to get back on track • Develop behavioural and technical team capabilities, setting out a clear training plan • Prioritise team workload based on business priority, ensuring there is complete clarity on expectations and deadlines • Create a positive and professional culture, reflecting Pet At Home core values, instigating team collaboration sessions e.g store visits About You – What You’ll Bring To The Role • 6 years+ experience in eCommerce or Digital Trading • Already holding the position of Digital Trading Manager or equivalent • Experience working in medium/large online business required but experience in pet supplies is not required. • Skilled using key Microsoft tools (Excel, PowerPoint) and insights tools such as Google Analytics and Power BI. • Experienced in various analytics tools: Content Square, Google Analytics preferable • A strong team leader is a must, previous management experience is essential • A dynamic person, who finds solutions and can drive key initiatives forward in a matrix style organisation. • Experience partnering with key stakeholders and holding good relationships. We take our inspiration from pets in embracing people from all walks of life, and we value, respect and celebrate difference. We encourage our people to be their best selves so that we can create a better world for Pets, our Planet, and People. Our ambition is to reflect the diversity of the communities we operate in, and we are intentional in addressing and removing barriers to create opportunities for the exceptional talent and potential in our communities. Even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you. Organisation: Pets at Home Date Posted: 22-08-2025 Expiry Date: 05-09-2025 • Apply • Back to search results Apply now