Direct Response Copywriter/Creative Strategist Salary: £45,000 to £60,000 Base (dependent on experience) Role: Creating compelling copy for our performance video on and developing creative strategies to ensure we exceed our Meta new customer acquisition targets. Location: Kennington Working Type: Hybrid (2 days a week - Kennington Office) Please read requirements before applying Core Job Responsibilities • Crafting high-converting, direct response copy primarily for our meta video ads • Developing creative strategies and concepts for our video ad campaigns based on performance data and customer insights • Creating brand new angles/messaging styles based on customer pain points and language to speak directly to our target audience (women 35+) • Iterating successful copy at scale to produce dozens of hook, body & call-to-action variations of winning ad creatives • Analyzing performance data to identify winning creative patterns and optimize copy based on CPA and volume metrics • Briefing creative concepts to video editors and UGC creators to bring your copy and strategies to life Additional Functions • Act as a creative thought leader within the Growth team, providing strategic insights and recommendations to stakeholders • Identify opportunities to expand Elavate's reach through new creative formats, messaging angles, and audience segments • Build and maintain a library of high-performing creative assets and copy frameworks to streamline production processes • Collaborate with influencer marketing to ensure consistent messaging across all channels • Opportunity to build and lead a creative team as the company scales Success Metrics • Achieve set CPA & Volume targets • Efficient delivery of creative strategies and copy at scale that meet or exceed our advertising goals • Improve key performance metrics including click-through rates, conversion rates, and overall ROAS Core Skills • Exceptional Copywriting Skills, particularly in "direct response" style for performance marketing • Creative Strategy Development: Ability to develop winning ad concepts and creative directions based on data insights • Marketing Psychology: Deep understanding of what motivates purchase behavior, especially for health/wellness products • AI-Powered Creativity: Expert proficiency with AI tools (Claude, ChatGPT) to generate hooks, ad copy ideas, and iterate concepts at scale • Data-Driven Approach: You analyze reports, analytics and dashboards to guide creative decisions and copy iterations • Visual Storytelling: Creative mind to brief visual hook ideas and video editing styles that grab attention Qualifications • 1+ Years Experience writing high-converting copy and developing creative strategies for health/supplement D2C brands or e-commerce companies spending heavily on Meta ads • Proven track record of creating copy and creative concepts for video ad campaigns, for brands spending over £50k/Month on Paid Social advertising and hitting acquisition/revenue targets • Strong understanding of Meta advertising platforms and creative best practices for performance marketing • Experience with creative strategy development - ability to identify winning patterns and scale successful concepts • Analytical mindset with a track record of using performance data to inform and optimize creative decisions • AI tool proficiency - demonstrated experience using AI to enhance creative productivity and generate concepts at scale Compensation & Perks Salary: £45,000 to £65,000 (dependent on experience) + Performance Bonus (Up to 50%) • Growth Opportunities (Rapidly develop your skills & career in a company that is driven by innovation and is growing fast) • Vitality Private Health Insurance • Direct access to Founder • Free Elavate Products Monthly Why Work at Elavate? Elavate is one of the fastest-growing Supplement brands in the UK and we have an ambitious goal of reaching £100 Million in annualised revenue by the end of 2026. We're not just dreaming big, we have a clear strategy & momentum to get there. If you're excited by the prospect of building something extraordinary, if you thrive on challenges, and if you want your work to have real impact - we want to talk to you. At Elavate, we're not just offering a job; we're offering the chance to shape an industry leader from the ground up.