Overview of the Company United Wheels Inc. (“UWI”) is an international, privately held business, with affiliated companies and operations in Asia, the Americas and around the world. UWI is a world leader in the design, manufacture and international distribution of bicycles, e-bikes, and rideable toys, manufacturing more than 6 million bicycles and e-Bikes each year UWI owns and operates several bicycle-related subsidiaries. These subsidiaries include: • Huffy Corp. (https://www.huffybikes.com/), the iconic bicycling company based in Dayton, Ohio, with more than 125+ years of bicycling history. • Buzz Bicycles (https//.buzzbicycles.com) • Batch Outdoors Inc. (https://www.batchbicycles.com/) • Niner Brands International Inc. (https://ninerbikes.com/) • VAAST Bicycles (https://www.vaastbikes.com/) Summary The Director of Brand Marketing leads the development and execution of strategic brand initiatives across UWI’s portfolio of bicycle and lifestyle brands. This role is responsible for building brand equity, driving consumer engagement, and aligning marketing strategies with long-term business objectives. You’ll oversee brand positioning, campaign development, creative execution, and product storytelling—working cross-functionally with product, eCommerce, sales, and design teams. The ideal candidate brings deep experience in lifestyle, CPG, or active/outdoor brands and knows how to translate consumer insights into compelling messaging across retail, digital, and owned channels. Essential Duties and Responsibilities • Own brand strategy, identity, and messaging for UWI’s brand portfolio across global markets. • Lead the development of 360° marketing campaigns—from brief to execution—across digital, print, in-store, and experiential channels. • Manage external agency partners and creative vendors to ensure high-quality and on-brand output. • Partner with Product, Sales, and eCommerce teams to align brand messaging with product launches and seasonal priorities. • Lead consumer research initiatives to inform positioning, messaging, and creative direction. • Oversee content strategy and visual storytelling to ensure consistency across all touchpoints. • Manage brand marketing budget, including allocations for media, creative, and activations. • Support public relations, social media, and influencer efforts in collaboration with internal teams or agencies. • Lead and mentor a team of marketing professionals and work closely with leadership across the organization. Supervisory Responsibilities • Marketing Managers • Creative or Content Marketing Team Members • Coordination with Digital Marketing, Sales, and Product Teams Education and/or Experience • Bachelor’s degree in Marketing, Communications, Business, or a related field. • 8–10 years of brand marketing experience in consumer goods, lifestyle brands, or related industries. • Experience managing creative development, campaign execution, and product marketing strategy. • Demonstrated ability to lead cross-functional teams and agency partners. • Comfortable presenting to executives and working in a fast-paced, deadline-driven environment. • Passion for outdoor lifestyle or consumer products strongly preferred. Competencies • Customer Focus - Aims to satisfy all customers while maintaining effective relationships, both internal and external. Maximizes those relationships to improve personal, department, and organizational performance. Holds co-workers and customers to a similar standard. • Energy - Have a tremendous amount of energy and passion for our people, products, and brands. Approaches each date willing to take on the day’s challenges. Operating at their individual peak performance without encouragement. • Energize - Energize teams with enthusiasm and excitement without intimidating them. Projects a positive mental attitude and can-do spirit, who lifts up members of his / her team. Does not get discouraged by setbacks. • Edge - Have a competitive edge and an overwhelming desire to win. Hates losing and will give 100% commitment to achieving or exceeding their plan. Willing to make difficult decisions, when called upon. • Execution - Action and performance oriented and are focused on attaining results. A team player who is reliable and follows through on tasks to completion. Attention to details. • Increases Company Value - Strives to increase sales, reduce costs, improve efficiency, and maximize profits to increase the value of the Company. • Innovative / Continuous Improvement - Committed to improving processes, products, services, and a willingness to embrace change for the benefit of our team, department, organization, and shareholders. • Integrity - The quality of being honest and having strong moral principles; moral uprightness. Elevating challenges in order to collaborate with co-workers, SLT, ELT, and the Board. Language Skills Strong ability to write, edit, and present brand messaging, campaign briefs, and marketing copy. Must be comfortable reading and interpreting consumer research, creative proposals, and strategic reports. Strong presentation skills are required. Mathematical Skills Ability to manage marketing budgets, analyze ROI, and evaluate campaign performance metrics. Must be comfortable working with percentages, media spend analysis, and forecasting models. Reasoning Ability Ability to assess market trends, analyze data, and translate insights into marketing strategy. Strong decision-making skills and ability to adapt to shifting priorities and timelines. Computer Skills Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook) and experience with marketing tools/platforms (e.g., Google Analytics, social media platforms, DAM systems). Familiarity with Adobe Creative Suite and project management tools (e.g., Monday.com, Asana) a plus. Certificates, Licenses, Registrations None required Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is frequently required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand; walk; climb or balance and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 50 pounds. Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the empl