The Role We are seeking a forward-thinking Social Commerce & Retail Operations Director to lead and expand our Commerce proposition across emerging social commerce channels, with TikTok Shop as a core pillar. This pivotal role will be instrumental in driving our multi-platform social commerce strategy, leveraging livestream shopping, influencer partnerships, and shoppable content to maximise growth, engagement, and sales. You will work cross-functionally with marketing, creative, and e-commerce teams to deliver seamless, innovative campaigns and shopping experiences. The ideal candidate brings deep expertise in social commerce, TikTok Shops, a passion for digital storytelling, and a proven track record of building revenue through social platforms. You will work cross-functionally with marketing, creative, and e-commerce teams to deliver seamless, innovative campaigns and shopping experiences. This position also requires the ability to apply a deep understanding of digital shelf operations, supporting organic performance and sales across various retailer and marketplace platforms. It presents a unique opportunity to build comprehensive expertise across both social media and broader retail disciplines, fostering a well-rounded skill set in commerce, accelerating professional growth, and preparing you for future leadership in the dynamic digital commerce space. This new role offers a huge opportunity to have a real impact on the trajectory of the business, marking a career-defining moment for the right individual. Responsibilities 1. Social Commerce Strategy & Campaign Execution • Develop and implement end-to-end social commerce strategies, especially on TikTok Shop. • Lead product launches, live events, and promotional campaigns tailored to e-commerce trends. • Align campaigns with influencer, marketing, and paid media efforts to drive conversion. 1. Shop Operations & Content Optimisation • Manage daily operations of social commerce shops across platforms. • Oversee product listings, content quality, inventory coordination, and fulfilment accuracy. • Optimise digital shelf presence with strong PDPs, visuals, and SEO tactics. 1. Performance Measurement & Insight Reporting • Track and analyse performance metrics (sales, conversion, paid media). • Provide strategic insights and recommendations to improve campaign ROI and customer retention. • Deliver regular reports and testing strategies for continuous improvement. 1. Stakeholder Management & Cross-Team Collaboration • Act as a key liaison between creative, media, SEO, and logistics teams. • Ensure alignment between social commerce efforts and broader brand/e-commerce goals. • Build trust with clients and internal stakeholders, delivering high-quality, on-time outputs. 1. Platform Expertise & Innovation • Maintain in-depth knowledge of TikTok, Meta, and digital shelf trends and policies. • Act as an internal advisor on best practices across social commerce platforms. • Apply insights from market dynamics to identify new growth or innovation areas. 1. Internal Growth & Opportunity Development • Identify and pitch new social commerce opportunities to internal teams and clients. • Lead knowledge sharing on category and platform trends (e.g., Beauty vertical). • Support new business development and drive incremental revenue within existing scopes. Experience: • Experience managing TikTok Shop or similar e-commerce platforms, with strong knowledge of tools, backend systems, and promotional features. • Proven success in driving growth, revenue, and campaign performance across TikTok and Meta through strategic execution. • Skilled in digital marketing and paid media, including TikTok ads, influencer and affiliate partnerships. • Strong data analysis skills with the ability to turn insights into actionable improvements. • Experience with retail operations (e.g., Amazon Vendor/Seller Central) and cross-functional team collaboration. • Excellent communication, content, and project management abilities; creative, solutions-focused, and comfortable in fast-paced environments.