BRICK EXECUTIVE SEARCH is working with one of the Premier Brand Portfolio companies in the Intimate Apparel and sleepwear Industry . The company has recently acquired a. new brand of very cool and contemporary lingerie . We are searching for the key executive who will drive revenue for this brand through a compelling Direct to Consumer website. Position: Director, Direct-to-Consumer We are seeking a highly motivated and experienced Director/DTC to lead and manage the eCommerce platform for the brand that has been acquired and will be relaunched. This role will be responsible for overseeing day-to-day operations, driving growth, and ensuring an exceptional consumer experience across all digital touchpoints. Key Responsibilities: • Oversee and manage the company’s Shopify platform, ensuring smooth functionality and optimized performance. • Manage content creation for product pages, campaigns, and consumer communications (email, SMS, social integrations). • Develop and execute strategies to enhance consumer engagement and communications. • Handle order flow and maintenance, including troubleshooting and ensuring timely fulfillment. • Partner with marketing to plan and execute campaigns that drive traffic, conversion, and retention. • Monitor and analyze key eCommerce metrics, providing actionable insights to improve performance. • Collaborate cross-functionally with operations, marketing, and creative teams to deliver a seamless brand experience. Qualifications: • Proven experience with Shopify and eCommerce management. • 5+ years in direct-to-consumer, digital marketing, or eCommerce leadership roles. • Strong understanding of digital consumer behavior, online marketing, and CRM tools. • Experience with content management, performance tracking, and consumer communications. • Excellent organizational, communication, and project management skills. • Ability to work both strategically and hands-on in a fast-paced environment.