Position Summary: As the Director of E-Commerce, you will spearhead the company’s digital sales and online presence, driving revenue growth through innovative, data-driven strategies. Leading a dynamic team, including email and SMS specialists, you will optimize user experiences, execute high-impact campaigns, and align efforts with the company’s mission to deliver exceptional products and captivating digital experiences that resonate with customers. Key Responsibilities: Strategic Leadership • Develop and execute a comprehensive e-commerce strategy aligned with the company’s vision, mission, and growth objectives. • Identify market trends and growth opportunities to maximize online revenue and strengthen digital presence. • Stay ahead of e-commerce trends by leveraging cutting-edge tools and technologies to maintain a competitive platform. Website Optimization and User Experience • Oversee website optimization for top performance, speed, and seamless user experience across all devices. • Streamline the checkout process to minimize cart abandonment and ensure secure, user-friendly transactions. • Implement innovative features to enhance the digital customer experience and boost conversions. Digital Marketing and Media Buying • Lead digital marketing efforts, including media buying and retargeting strategies, to maximize ROI and drive traffic. • Collaborate with the marketing team to create multi-channel campaigns that increase engagement and conversions. • Analyze campaign performance using data to refine strategies and stay ahead of competitors. Email Marketing & SMS Leadership • Lead the email & SMS team in developing and executing targeted campaigns to nurture leads, engage customers, and drive repeat purchases. • Optimize email and SMS strategies based on performance analytics to improve customer retention and loyalty. • Ensure consistent, compelling messaging that aligns with brand values across all campaigns. Copywriting and Brand Messaging • Oversee the creation of persuasive copy for websites, product descriptions, emails, and digital ads that resonate with customers. • Ensure all content reflects the brand’s voice, values, and value propositions to drive engagement and sales. Product Launch Strategy • Partner with product development and merchandising teams to plan and execute high-impact product launches. • Develop go-to-market strategies that maximize product visibility, buzz, and sales across digital channels. Analytics and Reporting • Leverage analytics tools to track site performance, traffic, conversion rates, and other critical metrics. • Deliver insightful reports to senior management with data-driven recommendations for continuous improvement. • Ensure all analytical systems provide accurate, actionable data to support strategic decisions. Team Leadership and Management • Build and inspire a high-performing team of digital marketers, web developers, email & SMS specialists, and other key roles. • Set clear goals, provide mentorship, and foster a collaborative, innovative environment that drives results. • Manage budgets, timelines, and resources with precision to deliver projects on time and within budget. Qualifications: • Minimum 8–10 years of experience in e-commerce and direct response marketing, with proven success as an E-commerce Director or similar leadership role. • Deep expertise in e-commerce platforms, SEO, digital marketing, media buying, email/ sms marketing, direct response marketing, compliance and analytics tools. • Exceptional leadership and team management skills to inspire and guide cross-functional teams. • Strong analytical and problem-solving abilities to turn data into strategic wins. • Outstanding communication and interpersonal skills to build relationships and drive collaboration. • Thrives in a fast-paced, dynamic environment, managing multiple projects with strategic precision. Must be a go getter that takes initiative. Additional Information: • Pay is DOE • Full-time schedule • Insurance benefits are available for eligible full-time employees. Benefits include Health Insurance, Dental, basic life Insurance, Vision plan, HSA, and Employee Assistance Program. • Additional voluntary benefits include accidental insurance, pet coverage, Metlaw services, and additional life insurance coverage. • Paid Holidays • PTO Available for Full-time employees • Employee Discount on Bucked Up products and apparel