The Director of eCommerce is responsible for leading the digital growth and performance including the quote funnel experience, digital sales conversion, integrated partnerships, and customer self-service tools. This role ensures our digital properties deliver a seamless, intuitive, and revenue-driving experience for both new and returning customers. The Director will oversee cross-functional initiatives that directly impact customer acquisition, retention, and eCommerce revenue goals. Hands-on knowledge of Adobe Experience Manager (AEM) is preferred. Responsibilities eCommerce Strategy & Ownership • Develop and lead the overarching eCommerce roadmap to drive online conversions, quote funnel engagement, and digital revenue growth. • Align digital experience strategies with business priorities, marketing goals, and customer behavior insights. • Own KPIs related to digital quoting, conversion rates, drop-off analysis, and end-to-end online binding. Quote Funnel Optimization • Manage the performance of the quoting funnel—from entry to bind—including A/B testing, friction point removal, and mobile-first UX improvements. • Collaborate with the performance marketing team to align landing page experience with campaign goals (paid search, display, etc.). • Work closely with analysts to uncover insights from drop-off and bounce rates. Carrier & Platform Integration • Lead integrations with new and existing carrier platforms to expand product offerings and improve real-time quoting experiences. • Oversee technical partnerships, including API maintenance, eligibility logic, and compliance-related data handling. Digital Revenue & Performance Reporting • Regularly report on quoting performance, online sales, bind rate, and contribution to total sales volume. • Identify bottlenecks and opportunities in the digital journey and propose data-driven solutions. • Manage budget and vendor relationships for eCommerce tools, UX testing, and technology investments. Technology & UX Stack Management • Partner with IT and product stakeholders to evolve the digital tech stack—ensuring a high-performance, scalable, and secure experience. • Evaluate and implement customer journey tools, session replay (e.g., Heap, Hotjar), and testing platforms. Team Collaboration & Leadership • Act as the connective tissue between Marketing, IT, Ops, Carriers, and Sales to ensure alignment on priorities and timelines. • Manage cross-functional project timelines, deliverables, and accountability. • Lead vendor/partner relationships as needed for digital innovation and platform support. Qualifications & Skills • 7+ years in digital/eCommerce leadership, preferably in insurance, fintech, or regulated industries • Strong experience owning quoting funnels or eCommerce checkout journeys • Hands-on knowledge of platforms like Adobe Experience Manager (AEM), Adobe Analytics, Adobe Target Google Optimize, CMS tools, quoting APIs • Proven ability to collaborate across departments and influence at all levels • Highly data-driven, with experience presenting performance insights to executive stakeholders KPIs and Success Metrics • Quote Funnel Conversion Rate (entry to bind) • Digital Revenue Contribution (% of total written premium) • Funnel Drop-Off Rate and Time-to-Quote • Integration Delivery Timelines (Carrier, Tech Partners) • Page Speed and Mobile Experience Scores • eCommerce Net Promoter Score (NPS) or CSAT (if applicable)