Ecommerce Director North East England. On site 4 days. Full time. Our client is a fast growing lifestyle and leisure brand trading D2C and through leading retailers and marketplaces across the UK, US and EU. They are hiring an Ecommerce Director to own digital performance and deliver measurable growth. This is a very hands on role for someone who has built in start up or scale up environments. The role You will lead the ecommerce and digital marketing function, set strategy, and execute at pace. You will partner with Product, Creative and Operations, turning data into clear actions that lift revenue, conversion and customer lifetime value across owned and third party channels. What you will do • Own the Shopify stack end to end. Theme edits in Liquid, app selection, site speed and core web vitals, data layer and GTM • Lift conversion and average order value through CRO. Plan tests, analyse results, ship wins quickly • Lead acquisition across SEO, Google Ads including Performance Max, Meta, feed management and remarketing • Grow lifecycle revenue in CRM. Own Klaviyo or similar for flows, campaigns, segmentation and deliverability • Optimise marketplaces. Improve listings, content, pricing, promotions and fulfilment to grow GMV • Build clear dashboards in GA4 and BI. Track revenue, conversion rate, AOV, CAC, LTV, repeat rate, email share and ROAS • Manage budgets. Forecast, allocate and report by channel and country • Roll up sleeves daily. Brief creative, QA releases, fix issues, build landing pages and improve product pages • Lead a small team and agencies. Raise the bar on pace, craft and outcomes What you will bring • Proven success scaling ecommerce in start up or scale up settings • Deep Shopify experience and confidence working with developers and selecting the right apps • Strong performance marketing skills across SEO, PPC, paid social and feed management • Hands on CRO and UX with GA4, GTM, Hotjar and an A B testing platform • Solid CRM and email automation experience. Klaviyo preferred • Marketplace trading know how. Amazon or similar is a plus • Advanced Excel or Sheets skills and working knowledge of GA4 attribution • Ability to build and lead a small high performing team and get the best from agencies • Low ego, owner mindset, clear communication with founders and non technical peers Excited to lead the next phase of digital growth in a purpose led, product led business Apply now or message for details.