Director of Finance The Director of Finance will oversee key financial operations for the organization, with a hands-on approach to maximize profits, ensure compliance, and support growth in our e-commerce and manufacturing activities. Reporting to the executive leadership team (ELT), this role involves analyzing data to advise on strategic decisions, managing day-to-day finance functions, and leading a small team. The ideal candidate is an experienced, mature, trustworthy, and reliable professional, preferably a CPA, with expertise in e-commerce finance, particularly Amazon third-party selling. Primary Responsibilities • Oversee full P&L management for e-commerce channels, including Amazon marketplace, with focus on sales forecasting, variance analysis, trade spend, margin optimization, and KPI tracking. • Develop and execute annual operating plans (AOP), budgeting, monthly close processes, and financial reporting, ensuring alignment with business goals and GAAP compliance. • Conduct scenario analysis for marketing channels, pricing strategies, product launches, competitive positioning, and ROI evaluations to drive profitable growth. • Manage headcount planning, bonus calculations, hiring approvals, and cost efficiencies, providing recommendations to senior leadership. • Lead risk management, including insurance optimization, SOX controls (if applicable), cash flow projections, and working capital programs such as supply chain financing and inventory turns. • Partner with operations, product development, and sales teams to analyze new product pitches, channel strategies, international expansion, and revenue/cost drivers. • Act as liaison with external auditors, banks, legal, and insurance providers; prepare presentations for ELT, board, and stakeholders. • Oversee treasury functions, including cash availability, currency hedging (for international risk), credit processes, and high-risk account management. • Ensure tax planning and compliance with federal, state, local, payroll, and property taxes; maintain relationships with financial institutions. • Implement and optimize financial systems (e.g., ERP, NetSuite, Tableau, Salesforce) for improved data management, reporting, and digital transformation initiatives. • Mentor and develop finance staff, promoting a culture of high performance, continuous improvement, and diversity-driven innovation. • Monitor revenue cycle metrics, identify issues affecting performance, and research revenue/cost drivers to define tracking reports. • Provide strategic guidance on capital financing options, equity-related matters (preferred), and profitable growth initiatives aligned with corporate objectives. Essential Qualifications • Bachelor's degree in Finance, Accounting, or related field; MBA or Master's preferred. • 10+ years of progressive finance experience, with at least 5 years in a leadership role within e-commerce, retail, or manufacturing environments. • Proven expertise in FP&A, accounting, compliance, treasury, credit, pricing, and P&L management for high-growth businesses. • Experience with digital transformation in finance and operations; supply chain experience in e-commerce required. • Strong analytical, critical thinking, and problem-solving skills; advanced Microsoft Excel proficiency. • CPA certification highly preferred; active licensure in Texas is a plus. • Demonstrated maturity, trustworthiness, and reliability in handling sensitive data and advising executive teams. • Excellent communication, organization, time management, and multitasking skills; ability to meet deadlines and prioritize tasks.