Director, Growth Marketing Overview We’re looking for a strategic and data-driven Director of Growth Marketing to lead our acquisition and retention marketing efforts across all digital channels. This role will own the full customer journey — from awareness through conversion and loyalty — with a focus on measurable growth and efficiency. You’ll manage a cross-functional team spanning paid media and retention marketing (email/SMS/loyalty), and performance analytics. Key Responsibilities Retention & Lifecycle Marketing • Lead CRM strategy across email, SMS, and loyalty to drive repeat purchase and long-term engagement • Implement and optimize automated flows, personalization, and A/B testing to enhance customer experience and performance. • Develop advanced segmentation strategies to increase customer lifetime value and inform loyalty initiatives. • Integrate retention tactics with merchandising and promotional calendars to ensure timely, relevant, and revenue-driving campaigns. • Use analytics to identify at-risk customers and deploy targeted win-back and reactivation campaigns. • Own the integrated content calendar to align messaging, creative, and campaign priorities with business objectives. • Launch and scale a customer loyalty program that deepens brand engagement, rewards high-value customers, and strengthens retention. Acquisition Marketing • Lead the paid media strategy across channels including Paid Social, Paid Search, Display, and Affiliate to drive efficient customer acquisition. • Set and manage ROAS and CPA targets, optimizing campaigns based on performance data. • Partner with creative teams to brief, develop, and iterate high-performing ad content. • Conduct ongoing audience and performance audits to uncover growth opportunities. • Build and execute testing roadmaps for ad placements, creatives, and audience targeting. Growth Strategy & Leadership • Define KPIs, track performance, and continuously iterate to improve acquisition and retention metrics • Lead a team of digital marketing associate and retention associate • Collaborate cross-functionally with product, merchandising and creative to ensure alignment and support • Translate marketing insights into actionable business recommendations for senior leadership Data & Optimization • Establish a performance-focused reporting structure across channels • Leverage analytics tools (GA4, Looker, etc.) to evaluate channel performance and customer behavior • Regularly report out on acquisition cost, retention metrics, and overall growth efficiency Qualifications • 7+ years of experience in growth marketing or performance marketing roles, preferably in ecommerce or DTC • Proven success managing paid media and CRM teams, with hands-on experience in platform tools (Meta, Google Ads, Klaviyo, Attentive, etc.) • Deep understanding of CAC, LTV, ROAS, and funnel conversion metrics • Strong leadership, project management, and cross-functional communication skills • Analytical mindset with a test-and-learn approach • Prior experience in fashion, beauty, or luxury ecommerce preferred Salary $130,000-$160,000