Job Description At CRI Genetics, our mission is to empower people with science-backed insights into their health, wellness, and ancestry. We’re looking for a Director of Lifecycle Marketing & User Retention to own the customer journey after acquisition—turning one-time buyers into loyal subscribers while reducing churn and maximizing lifetime value. This role will lead our backend marketing efforts across email, SMS, push, and subscription funnels, managing both creative and operational execution. You’ll oversee copywriters and work closely with developers, analysts, and product teams to optimize touchpoints, build retention strategies, and drive recurring revenue growth. What You’ll Do • Own Backend Marketing: Lead all lifecycle, retention, and subscription marketing strategies across email, SMS, and in-product experiences. • Grow Subscriptions: Develop funnels and campaigns to maximize subscription conversions and recurring revenue. • Reduce Churn: Implement lifecycle touchpoints, personalized journeys, and feedback loops that increase retention and customer loyalty. • Manage the Team: Direct copywriters and collaborate with front-end developers and designers to continuously improve messaging and user journeys. • Experiment & Optimize: Lead A/B testing and funnel optimization for landing pages, email campaigns, and subscription flows. • Leverage Data: Build segmentation, analyze results, and turn insights into actions that drive measurable revenue growth. • Cross-Functional Collaboration: Partner with product, engineering, and analytics to deliver cohesive, automated customer experiences. What We’re Looking For Must-Haves • 7+ years of experience in lifecycle, CRM, or retention marketing at a B2C digital product, subscription, or eCommerce company. • Proven track record of driving measurable subscription growth, retention, and churn reduction through full lifecycle marketing. • 5+ years hands-on expertise in email marketing strategy and execution, including segmentation, automation, deliverability, and creative optimization. • Demonstrated ability to own the full customer journey across email, SMS, push notifications, and in-app messaging — from onboarding flows to win-back campaigns. • Strong experience in managing copywriters and collaborating with developers/front-end teams to deliver high-performing campaigns and funnels. • Skilled in A/B testing, funnel optimization, and performance analytics, with a history of improving LTV, repeat purchase rates, and subscription conversion. • Proficiency with CRM and lifecycle platforms such as Klaviyo, Braze, Iterable, or similar, plus exposure to AI/automation tools. Compensation & Benefits • Base salary: $145,000 – $175,000 (depending on experience). • Performance bonus & equity options. • Health, dental, and vision coverage. • 401(k) with company match. • Generous PTO Company Description We are a well-established and rapidly growing genetics company. Our founders built the company from the ground up and are continually improving customer experience, applying the latest cutting-edge research to our products, and developing new products. We are a well-established and rapidly growing genetics company. Our founders built the company from the ground up and are continually improving customer experience, applying the latest cutting-edge research to our products, and developing new products.