⭐ Featured
Litetronics International
Director of Marketing (digital First)
This role is for a Director of Marketing (Digital First) in Bedford Park, IL, focusing on B2B demand generation and performance marketing in the LED lighting industry. Requires 7-12 years experience, proficiency in Google Ads, HubSpot, and technical SEO. Compensation ranges from $120K-$160K.
🌎 Country
United States
🏝️ Location
On-site
📄 Contract
Full-time
🪜 Seniority
Director
💰 Range
100K+
💱 Currency
$ USD
💸 Pay
$120K - $160K (Yr.)
🗓️ Discovered
August 30, 2025
📍 Location detailed
Chicago, IL
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🧠 Skills
#HubSpot #Google Ads #GA4 #Shopify #Technical SEO #Looker Studio #Performance Marketing
Role description
Location: In‑office in Bedford Park, IL (15 minutes from Midway)
• Reports to: CEO
• Industry: B2B Commercial & Industrial LED Lighting
About Litetronics
Litetronics is a 50‑year innovator in commercial & industrial LED lighting. Our Pro Series combines field‑selectable wattage/CCT and 120–480V drivers to simplify design, inventory, and installation across schools, warehouses, municipalities, and outdoor spaces. We’re scaling our next‑gen growth engine and need a data‑driven marketing leader to build, measure, and accelerate demand.
The Role (Digital‑First)
Own revenue‑centric marketing across paid media, organic, lifecycle, and channel co‑marketing. Blend strategy with hands‑on execution, prove impact with clear attribution, and equip independent reps, distributors, ESCOs, and specifiers with high‑leverage digital programs.
What You’ll Do
· Demand Gen & Performance: Plan/run SEM, paid social, and retargeting; set CPL/CPA/ROAS targets; launch always‑on and product campaigns.
· Website, SEO & CRO: Own WordPress convertinge to shopify performance and conversion; technical SEO, content hub, landing pages, A/B testing, form flows, and site speed.
· Lifecycle & CRM: Build journeys with marketing automation (HubSpot/Salesforce/Pardot/Marketo); lead scoring, nurture, re‑engagement, and deliverability.
· Attribution & Analytics: Implement GA4 + tag governance; dashboard MQL→SQL→Pipeline; model multi‑touch attribution; forecast pipeline contribution.
· Channel Co‑Marketing: Create distributor/rep playbooks (MDF kits, turnkey LinkedIn/email/webinar campaigns, co‑branded landing pages).
· Product Launches & Content: GTM plans, messaging, spec sheets, use‑case content; webinars, trade shows; enable territories with digital kits.
· MarTech & Data: Own the stack (WordPress, CRM/MA, analytics, call tracking, chat); enforce UTM/taxonomy standards, data hygiene, and consent/compliance.
· Team & Partners: Stand up a small internal pod over time; lead agencies/freelancers with SLA‑level accountability.
What You’ll Measure (KPIs)
· MQL/SQL volume, acceptance rate, velocity
· Pipeline $ sourced/influenced; win rate; average deal size
· CPL/CPA/ROAS by channel; website CVR; cost per meeting/opportunity
· Email health (deliverability, CTR), webinar attendance → opportunity rate
What You Bring
· 7–12 years in B2B demand gen/performance marketing; channel experience (reps, distributors, ESCOs) strongly preferred.
· Hands‑on mastery in at least three: Google Ads, LinkedIn Ads, GA4, HubSpot/Salesforce/Pardot/Marketo, WordPress, Looker Studio/Power BI, A/B testing tools.
· Proven track record building measurable pipeline for complex/considered purchases; strong copy and data storytelling.
· Lighting/building tech/electrical product background is a plus.
Compensation & Benefits
· Base: $120K–$160K + performance bonus (DOE)
· Medical, dental, vision; 401(k) with company match; PTO + paid holidays
· Leadership seat with direct access to the CEO and cross‑functional decision‑makers
How to Apply
Send your resume or LinkedIn profile and a short note to rcs@litetronics.com.
Location: In‑office in Bedford Park, IL (15 minutes from Midway)
• Reports to: CEO
• Industry: B2B Commercial & Industrial LED Lighting
About Litetronics
Litetronics is a 50‑year innovator in commercial & industrial LED lighting. Our Pro Series combines field‑selectable wattage/CCT and 120–480V drivers to simplify design, inventory, and installation across schools, warehouses, municipalities, and outdoor spaces. We’re scaling our next‑gen growth engine and need a data‑driven marketing leader to build, measure, and accelerate demand.
The Role (Digital‑First)
Own revenue‑centric marketing across paid media, organic, lifecycle, and channel co‑marketing. Blend strategy with hands‑on execution, prove impact with clear attribution, and equip independent reps, distributors, ESCOs, and specifiers with high‑leverage digital programs.
What You’ll Do
· Demand Gen & Performance: Plan/run SEM, paid social, and retargeting; set CPL/CPA/ROAS targets; launch always‑on and product campaigns.
· Website, SEO & CRO: Own WordPress convertinge to shopify performance and conversion; technical SEO, content hub, landing pages, A/B testing, form flows, and site speed.
· Lifecycle & CRM: Build journeys with marketing automation (HubSpot/Salesforce/Pardot/Marketo); lead scoring, nurture, re‑engagement, and deliverability.
· Attribution & Analytics: Implement GA4 + tag governance; dashboard MQL→SQL→Pipeline; model multi‑touch attribution; forecast pipeline contribution.
· Channel Co‑Marketing: Create distributor/rep playbooks (MDF kits, turnkey LinkedIn/email/webinar campaigns, co‑branded landing pages).
· Product Launches & Content: GTM plans, messaging, spec sheets, use‑case content; webinars, trade shows; enable territories with digital kits.
· MarTech & Data: Own the stack (WordPress, CRM/MA, analytics, call tracking, chat); enforce UTM/taxonomy standards, data hygiene, and consent/compliance.
· Team & Partners: Stand up a small internal pod over time; lead agencies/freelancers with SLA‑level accountability.
What You’ll Measure (KPIs)
· MQL/SQL volume, acceptance rate, velocity
· Pipeline $ sourced/influenced; win rate; average deal size
· CPL/CPA/ROAS by channel; website CVR; cost per meeting/opportunity
· Email health (deliverability, CTR), webinar attendance → opportunity rate
What You Bring
· 7–12 years in B2B demand gen/performance marketing; channel experience (reps, distributors, ESCOs) strongly preferred.
· Hands‑on mastery in at least three: Google Ads, LinkedIn Ads, GA4, HubSpot/Salesforce/Pardot/Marketo, WordPress, Looker Studio/Power BI, A/B testing tools.
· Proven track record building measurable pipeline for complex/considered purchases; strong copy and data storytelling.
· Lighting/building tech/electrical product background is a plus.
Compensation & Benefits
· Base: $120K–$160K + performance bonus (DOE)
· Medical, dental, vision; 401(k) with company match; PTO + paid holidays
· Leadership seat with direct access to the CEO and cross‑functional decision‑makers
How to Apply
Send your resume or LinkedIn profile and a short note to rcs@litetronics.com.
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