As the Director of Marketing, you will spearhead the strategy and execution of marketing initiatives that fuel brand growth, deepen customer connection, and deliver business results in a direct-to-consumer environment. You’ll lead and develop the full suite of marketing functions—including brand, digital, content, performance marketing, and consumer insights—by guiding a high-performing team of 4–5 direct reports. Your role is to align every campaign and program with broader company objectives and long-term vision, while nurturing collaboration and professional growth throughout the department. The ideal candidate is a strategic thinker and results-driven leader with a deep understanding of consumer behavior, data-driven decision making, and cross-functional collaboration. This role requires strong business acumen, strong executive presence, creative leadership and operational discipline to drive consistent execution and long-term brand equity. Essential Functions/Responsibilities: 1. Brand Strategy & Management • Develop and oversee the brand strategy, ensuring consistent and differentiated positioning across all channels • Lead brand architecture, messaging, and go-to-market planning for existing and new product lines • Identify growth opportunities based on consumer insights, category trends, and competitive analysis • Oversee brand guidelines and ensure alignment across all customer-facing content and communication 1. Direct-to-Consumer Growth & Performance Marketing • Lead the strategy and execution of customer acquisition and retention across digital channels including paid media, search, email/SMS, and website optimization • Partner with internal and external teams to execute high-performing, full-funnel marketing campaigns • Oversee budget allocation, KPI setting, and reporting for all D2C initiatives • Ensure seamless integration of marketing efforts with eCommerce operations, customer experience, and product teams 1. Analytics, Insights & Reporting • Build and maintain dashboards and performance reporting across marketing activities • Leverage data to inform decisions on campaign performance, customer segmentation, LTV, CAC, and attribution modeling • Provide leadership with regular updates on marketing performance, budget pacing, and forward-looking forecasts • Use both quantitative and qualitative insights to inform ongoing brand and growth strategy 1. Team Leadership & Cross-Functional Collaboration • Build, lead, and mentor a high-performing marketing team across brand, digital, and content functions • Manage agency partners and vendors to ensure strategic alignment and operational excellence • Collaborate with the executive team on business planning, brand development, and cross-functional initiatives • Promote a culture of accountability, innovation, and results within the marketing organization 1. Creative Development & Content Oversight • Guide the creative and content strategy across all customer-facing channels, including digital, social, video etc. • Oversee campaign development from brief through execution, ensuring alignment with brand strategy and business objectives • Support influencer, ambassador, and community engagement strategies that drive awareness and brand loyalty • Ensure high standards of creative excellence, brand consistency, and customer resonance Education and Experience: • Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA preferred). • 7–10 years of progressive marketing experience, CPG brand management preferred and demonstrated success in D2C marketing • Experienced in coaching and leading teams • Proven ability to lead and scale marketing functions in a growth-stage or omni-channel consumer business • Deep understanding of performance marketing, customer journey optimization, and marketing analytics • Experience managing cross-functional teams, external agencies, and complex marketing programs • Strong commercial acumen, communication skills, and executive presence