Ready to help redefine performance marketing? A high-growth digital media company is embarking on a bold transformation, moving from a dominant SEO affiliate model in iGaming to a data-first media marketplace that will serve global brands across retail, ecommerce, and consumer sectors. They are now seeking a sharp, commercially minded Associate Director / Consultant to help architect and execute this next chapter. This is a rare opportunity to play a pivotal role in the launch of a real-time, data-driven media platform with full backing, deep resources, and an ambitious roadmap already in motion. Our client is a well-established player in the iGaming affiliate space, with a reputation for connecting millions of users with trusted online gaming operators through high-performance SEO and content. But now, the mission is bigger. They’re evolving into a real-time media platform and marketplace, a model that will blend the best of affiliate, programmatic and first-party data to create new performance marketing opportunities for a wider universe of brands. This role isn’t about incremental change. It’s about leading a transformation and building a revenue-generating platform from the ground up. As Associate Director, the successful candidate will be instrumental in moving the company from traditional performance affiliate marketing into real-time media trading. The company is looking for someone who has a firm grasp of DSPs, DMPs, and trading desks, and who can confidently operate across commercial strategy, platform design, and data activation. You’ll be responsible for: • Leading the strategic transformation from an affiliate network to a media marketplace with a focus on transparency, data, and real-time capabilities • Driving innovation in media trading models, including onboarding of advertisers and activation of new commercial structures (CPM, CPC, CPA, and hybrids) • Forging new commercial partnerships with DSPs, ad networks, data platforms, and brand-side media buyers, bringing together the building blocks of a scalable programmatic offering • Working with internal product teams to define and implement a marketplace dashboard with integrated analytics and audience segmentation • Activating and monetising first-party data collected across the existing affiliate network to enable audience targeting, lookalikes, and dynamic creatives • Acting as a thought partner to executive leadership, ensuring the company’s go-to-market strategy in non-iGaming sectors is credible, differentiated, and commercially viable Be the bridge between vision and execution This role is suited to someone who has 8 to 12 years’ experience in digital media, adtech, or martech, ideally with a background in strategic consultancy, programmatic trading, or marketplace design. You’ll be expected to bring: • A track record of launching new revenue models, trading desks, or audience platforms • Fluency in the commercial and technical dimensions of media trading, including audience segmentation, bid strategies, and real-time reporting • The ability to operate hands-on while communicating confidently with senior stakeholders • Flexibility to operate across European time zones, with a hybrid work setup and travel as needed This is not a passive consulting role. You’ll be in the weeds, building, testing, iterating, and scaling. For someone who thrives at the intersection of media, data, and innovation, this is a career-defining opportunity. If you're ready to drive a platform transformation at scale, apply now to learn more.