!!CREATE YOUR LEGACY WITH THE LEGACY COMPANIES!! Position Overview We’re seeking a strategic, data-driven Director-Trade Marketing to lead go-to-market execution that drives retail performance and profitability. As the key link between Sales, Marketing, Product, and Finance, you’ll turn brand strategy into impactful, customer-facing programs. Grounded in marketplace insights and competitive analysis, you'll shape pricing, positioning, and promotional plans that deliver growth. If you're passionate about cross-functional leadership and commercial impact, this role is for you. Key Responsibilities Cross-Functional Leadership & Collaboration • Lead cross-functional initiatives between Sales, Marketing, Product, and Finance to ensure unified execution of trade programs that meet commercial targets • Chair weekly GTM profitability meetings with cross-department stakeholders; drive accountability toward revenue, margin, and sell-through KPIs • Collaborate with Commercial Finance to build data-informed customer, trade, and marketing strategies • Partner with eCommerce and digital media teams to ensure cohesive trade activation across online and offline touchpoints. Marketplace & Pricing Strategy • Serve as subject matter expert for retail pricing and channel strategy; deliver insight-driven recommendations to optimize shelf presence, ASP (average selling price), and promotional ROI • Monitor and analyze syndicated data, POS trends, and competitive intelligence to refine market positioning and identify white space opportunities • Lead annual trade planning cycle with Finance and Sales to develop pricing strategies across channels (e.g., Mass, Club, Specialty, eComm) Go-To-Market Execution • Own end-to-end development of customer-facing materials, from product launch sell-in decks to promotional toolkits; ensure alignment with brand guardrails and revenue objectives. • Translate innovation pipeline and brand plans into compelling, retailer-specific narratives that drive customer engagement and support planogram placement • Collaborate with Sales to test, refine, and optimize execution plans based on post-program analysis and retailer feedback Qualifications • Bachelor’s degree in Marketing, Business, or a related field; MBA preferred. • 5+ years of experience in trade marketing, merchandising, category management, or related functions within the CPG or retail industry. • Strong commercial acumen with a track record of influencing cross-functional decisions. • Excellent communication and presentation skills, with the ability to distill complex information into actionable insights. • Proficient in analyzing POS, syndicated data, and internal financials to inform strategy. • Highly organized with the ability to manage multiple priorities in a fast-paced environment.