Position Summary: The Children’s Place is the largest pure-play children’s retailer in North America. We sell apparel, footwear, accessories etc. in North America and Globally, in stores and online under the brand names of The Children's Place, and Gymboree. It is an exciting time to join our Marketing team as we are building ambitious strategies to grow our business and delight our customers. Our team is growing, and we are looking for marketers who make magic; they have creativity for ideas, discipline of execution, and rigor for excellence. With a track record of delivering results, they are customer-obsessed and steeped in culture. Their inner kid is thriving and fueling them – if this sounds like you, we cannot wait to hear from you! We’re looking for a highly strategic and analytical Director of Paid Media to lead our brand and performance media efforts across all channels. You’ll be responsible for delivering against both brand awareness and revenue goals—balancing creativity with data-driven rigor. This role will own end-to-end paid media strategy and execution across the full funnel—from upper-funnel brand campaigns to lower-funnel performance tactics. You’ll manage an external media agency as well as an internal performance media team, ensuring campaigns are efficient, effective, and aligned with company priorities. We’re seeking someone entrepreneurial, resourceful, and highly accountable, a self-starter who thrives in a fast-paced, results-driven environment. Key Accountabilities: • Own and evolve the paid media strategy across brand and performance channels to deliver on both brand health and revenue targets • Lead a team of offshore performance marketers while managing an agency partner for brand media planning and execution • Partner closely with Brand, Creative, CRM, Ecommerce, and Merchandising to develop integrated marketing campaigns • Set KPIs and benchmarks, track performance, and continuously optimize media mix and spend • Drive testing and innovation in media channels, audience strategies, and creative • Present campaign performance, learnings, and business impact clearly and succinctly to senior leadership • Lead annual and quarterly media planning and budget allocation processes • Stay ahead of digital trends, platform changes, and privacy regulations to future-proof our media investment Qualifications: Experience: • 10–12+ years of experience in paid media, with deep expertise across both brand and performance • Proven experience owning a site and app that drives significant revenue • Deep knowledge of site analytics, CRO tactics, and digital CX best practices • Strong understanding of digital KPIs and experience in directing the build for a KPI dashboard • Experience with Tik Tok shop will be a plus Education: • A Bachelor’s degree in Marketing, Business Administration, or a related field is required; an MBA is often preferred. Skills: • Proven track record of owning and growing a revenue-driving digital business • Natural problem solver with a track record of improving site performance through UX, merchandising, and tech • Entrepreneurial mindset: resourceful, scrappy, and motivated by impact • Strong sense of ownership: you take initiative, think ahead, and thrive in ambiguity • Experienced team leader who can inspire, coach, and upskill talent • Deep knowledge of ecomm platforms (e.g., Shopify Plus, Salesforce), analytics (GA4, heatmaps), and CRO tools Personal Attributes: • Innovative and creative mindset. • Results-driven with a focus on achieving business objectives. • Ability to thrive in a fast-paced and dynamic environment. • Strong sense of accountability and ownership.