The Director Performance Marketing & Strategy is a data-driven leader who will oversee and drive our Direct-to-Consumer (DTC) e-commerce strategy across all DTC platforms including Amazon 3P, marketplaces, and Nordic.com, ensuring alignment with our broader omnichannel strategy. This role is critical in driving e-commerce growth while collaborating and supporting cross functional alignment with retail/brick-and-mortar success, maximizing DTC sales, profit, and market share, while protecting our premium pricing strategy and minimizing grey market activity. In this position, you will leverage data insights and provide lower & mid funnel DTC media strategy to support growth, while continuously analyzing performance to enhance and improve performance. You will lead the DTC demand generation strategy with a strong focus on data-driven decision-making. You will be responsible for providing ongoing analysis to support growth initiatives, ensuring that strategies are rooted in performance metrics and consumer insights. By aligning with cross-functional teams, you will ensure that e-commerce growth complements our omnichannel business and that all initiatives are guided by robust data analysis. ESSENTIAL FUNCTIONS & KEY RESPONSIBILITIE SReasonable Accommodations Statemen tTo accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions . Essential Functions : DTC/Amazon Performance Marketi • ngLead strategy & tactical execution of lower funnel, conversion media on Amazon Advertising (Search, DSP, Display, Performance Plus, etc.), Google, Bing, Programmatic Display, and Social Selling (TikTok Sho • p)Partner with the brand teams on advertising allocation, product prioritization, phasing as well as influencing upper funnel/brand marketing executio • nsPartner with the Amazon ads team and agency partners to drive traffic, incremental sales, organic performance, and share grow th Analytics and Business Managem • entManage Ecommerce analytics resource to understand consumer behavior and report out regularly on business and media performance (Build KPI dashboa • rd)Monitor & Optimize core KPIs: NTB, ROAS, Conversion rate, TAC • oS,Coordinate with DTC Sales Ops team on tactical impact on forecasting and inventory managem • entPartner with Sales Ops team on Pricing and Promo strategy and impact on the omnichannel busin • essManage your budget judiciously and effectively to deliver both top and bottom-line resu lts Leadership & Team Manage • mentBuild and mentor performance marketing and analyst team – building learning plans and organizational visibility for direct reports and associ • atesPartner with external agencies, creative, brand marketing, operations, & peers on the DTC team to align on strategies, priorities and drive against our go • als.Foster a consumer-first, data-driven, and solution-oriented cul ture This role offers the opportunity to lead the digital transformation of our e-commerce platforms, with a key emphasis on leveraging data to drive growth while supporting omnichannel success. If you have a passion for e-commerce, thrive in data-driven environments, and are experienced in balancing online and offline strategies, we’d love to hear from you. POSITION QUALIFIC ATIONSCompetency Stat • ementsPositive - Ability to view all situations with a positive att • itude.Accountable – takes ownership for responsibilities, acknowledges and learns from mi • stakesInnovative - Ability to look beyond the standard solutions and "think outside the • box".Independent – Must be self-motivated and able to manage obligations without direct super • visionAssertiveness - Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or • idea.Communication (oral and written) - Ability to communicate effectively with others using spoken and written word clearly and conc • isely.Customer Oriented - Ability to take care of the customers’ needs while following company proce • dures.Conceptual Thinking - Ability to think in terms of abstract • ideasInitiative - Ability to make decisions or take actions to solve a problem or reach • a goalProject management - Ability to organize and direct a project to compl • etion.Enthusiastic - Ability to bring energy to the performance of a • task.Self Motivated - Ability to be internally inspired to perform a task to the best of ones ability using his or her own drive or initi ative.SKILLS & ABI • LITIESBachelor's Degree in Business, Marketing, Ecommerce, or related field (MBA Preferred); or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job re • quired8+ years eCommerce experience re • quired3+ years in a direct leadershi • p roleSeveral years of demonstrated Amazon.com seller central success, as well as experience with other 3rd party marketplaces re • quiredExpert experience with ChannelAdvisor and Shopify Plus, pre • ferredExperience administering with Shopify Apps, SAP, Domo, middleware, and management of multiple 3rd party agencies and saas, pre • ferredStrong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning • skillsAbility to thrive in fast-paced, high growth, high expectation envir onment