Gen Z cult favorite skincare brand is looking for a Director of Social Media! This role is about owning and evolving the brand's social presence in a way that is strategic, culturally relevant, and deeply connected to their audience. You will oversee TikTok, Instagram, YouTube, and emerging platforms, ensuring each channel has a distinct strategy that supports growth, engagement, and brand affinity. You’ll be responsible for both high-level strategy and hands-on execution, leading a team while staying immersed in content development, community management, and platform innovation. Key Responsibilities: Strategy & Growth • Develop and lead a multi-platform social strategy that drives engagement, growth, and brand love across TikTok, Instagram, and YouTube. • Differentiate our presence across platforms, ensuring content is tailored for each audience and platform algorithm. • Scale YouTube as a key educational and storytelling channel, positioning the brand as a go-to resource in skincare. • Evolve Instagram beyond aesthetics, building a more engaged and shareable presence. • Anticipate and react to platform trends, ensuring the brand is always ahead of the curve in strategy and execution. • Develop a social commerce strategy, ensuring platforms support direct business impact. • Content & Community Leadership • Own the content strategy, balancing trend-driven, educational, and brand-first storytelling across platforms. • Guide the development of creative assets, working closely with internal and external teams to ensure a strong visual and messaging strategy. • Establish a best-in-class engagement strategy, making the brand one of the most interactive and responsive brands in skincare. • Shape brand’s voice across social, ensuring everything from captions to comments aligns with the brand’s personality and values. • Foster relationships with creators, influencers, and key cultural voices, ensuring the brand remains a brand people want to engage with. Leadership & Team Development • Manage and mentor a growing social team, fostering an environment of creativity, experimentation, and accountability. • Work cross-functionally with marketing, creative, and growth teams, ensuring social is seamlessly integrated into broader brand initiatives. • Own reporting and insights, making data-driven decisions that continuously refine our approach. Who You Are: • You have 7+ years of experience in social media marketing, with a proven ability to drive engagement and audience growth. • You live and breathe social trends, understanding what works and why across different platforms. • You understand community. You know that social is more than just content—it’s about building relationships and long-term brand affinity. • You have experience leading teams, managing direct reports, and working cross-functionally. • You balance data with instinct. You use analytics to inform decisions but also trust your experience in what makes content resonate. • You’re highly adaptable, able to pivot strategies as social landscapes shift. salary up to $140,000 based on experience