E-Commerce Amazon Advertising Specialist • Location: Liverpool - Hybrid • Salary up to £40k, negotiable - depending on experience This is a great opportunity for an experienced E-Commerce Amazon Advertising Specialist to own and scale the Amazon advertising program end-to-end. Working for a successful retail brand, this role will involve planning, building, and optimising various Amazon ad formats to drive profitable revenue and improve key metrics such as traffic, conversion, TACOS/ROAS, and BSR. You will leverage testing and automation to deliver measurable improvements across product listings. Reporting into Head of Digital. Day-to-Day Responsibilities: Strategy & Planning • Build ASIN/category media plans with clear TACoS/ROAS and contribution margin targets. • Forecast demand with Supply Chain to prevent out-of-stock situations during scaling and promotions. • Collaborate with Marketplace/Content teams on listing SEO, images, A+, and Stores to enhance CVR. Campaign Management (Amazon Primary) • Create and manage SP/SB/SD structures including match types, portfolios, and placement adjustments. • Implement dayparting, budget pacing, and placement multipliers using platforms like Kapoq, Perpetua, Pacvue, and Teikametrics. • Harvest search terms and ASINs; maintain negative lists. • Coordinate promotional activities such as vouchers, coupons, and Store updates with media bursts. Optimisation & Experimentation • Continuously optimise bids and budgets; refine queries, placements, and audiences. • Conduct A/B testing for creative assets, headlines, and Store pages. • Focus on improving rank on priority queries while maintaining efficiency. Measurement & Reporting • Develop weekly dashboards to track Sessions, Unit Session %, CVR, BSR, Share of Voice, ROAS/TACOS, and Profit per SKU. • Link ad performance directly to P&L components like COGS, fees, and returns. • Present actionable insights and recommendations to stakeholders. Compliance & Cross-Functional • Ensure adherence to Amazon advertising and content policies. • Work closely with Customer Service and Operations to address issues impacting CVR. Required Experience & Skills: • 2-4 years’ experience with Amazon Ads is essential (SP/SB/SD; DSP is a plus). • Demonstrated ability to deliver revenue growth at target TACOS/ROAS and improve BSR. • Proficiency in campaign management tools and rank/SEO tools such as Kapoq, Perpetua, Pacvue, Teikametrics, DataHawk, and Helium 10. • Strong skills in Excel/Sheets (pivots/lookups) and familiarity with BI tools (Looker, Power BI). • Analytical communicator with the ability to turn data into actionable insights. • Experience working for an Amazon Agency, retailer, or amazon seller – desirable What We Offer: • Competitive Salary. • Hybrid working model, 28 days holiday, pension scheme. • Training budget and access to leading marketplace ad and analytics platforms.