Overview The E-Commerce Assistant Manager is responsible for owning and optimizing the digital customer journey, driving sales growth, and elevating the online shopping experience. This role bridges strategy and execution across apps, site experience, data analysis, and development, ensuring our e-commerce platform is innovative, high-performing, and aligned with brand goals. The E-Commerce Assistant Manager partners cross-functionally with marketing, creative, paid media, and operations teams to deliver a seamless and engaging customer experience. Key ResponsibilitiesResponsibilities • The Ecommerce Assistant Manager will be responsible for owning key strategic areas of our digital business, including but not limited to: growing our app engagement and revenue, expanding 12th Tribes international footprint. • This role is ideal for someone who thrives in an entrepreneurial environment, who can lead strategy development and execute creatively to deliver results • Assist with reporting for all responsible business areas, assist presenting data and insights to stakeholders and senior leadership Apps & Integrations • Execute optimization strategy, and performance of the 12th Tribes mobile app as a key digital sales and engagement channel • Assist driving KPIs around installs, user retention, engagement, and mobile conversion, and own app reporting • Manage and optimize app ecosystem including TikTok Shop, Tapcart, Yotpo, Wishlist, Back in Stock, Tolstoy, Klarna, Afterpay, ShopPay, and Search & Discovery. • Develop and maintain an implementation/update schedule for apps (reviews, polls, social commerce tools). • Lead app feature roadmaps and collaborate with product/UX teams to drive installs, retention, engagement, and mobile conversion. • Partner with marketing and CRM to optimize campaigns and retention integrations. Site Management & Customer Experience • Own homepage updates, merchandising adjustments, and overall site presentation. • Track, document, and communicate all site changes with screenshots and data. • Optimize “Shop the Look” and “Complete the Look” features to enhance cross-sell opportunities and AOV. Data & Analytics • Review on site performance data using GA4, Looker Studio, and Triple Whale. • Assist with monitoring CVR across categories, including accessory and outfit bundling performance. • Track navigation performance and customer journey flow • Own discount code setup, tracking, and auditing for accuracy. Drop & Promotional Sale Management • Manage promotional sales and drop preparation from start to finish: tag products, build and merchandise collections, set up navigation, and ensure timely execution. • Track new drop performance including imagery, UGC, reviews, and sales outcomes. • Monitor collection and product performance, tracking sales in real time to re-merchandise as needed. • Coordinate with marketing/creative teams to request and deliver homepage, collection, and promotional banners. • Identify and execute actions for slow-moving products (UGC pushes, influencer requests, contests). • Test and evaluate product positioning, styling, and merchandising impact on sales. Qualifications • Bachelor’s degree in Business, Merchandising, Communications, Marketing, or related field. • 2+ years of experience in a fast-paced e-commerce or DTC fashion brand, with hands-on site management and growth execution. • Deep technical expertise in Shopify Plus (required), with proven experience managing third-party app integrations and optimizing mobile-first user experiences. • Experience working within a bi-weekly drop cadence, managing collections and timed product launches. • Ability to manage and execute a bi-weekly promotional sale schedule. • Direct experience managing and growing a brand mobile app (Tapcart or equivalent). • Strong analytical skills, with proven experience working with reporting and analyzing data to drive results. • Strong knowledge of the fashion industry. • Experience leading projects and working collaboratively across departments. • Ability to multitask and meet deadlines, whilst maintaining close attention to detail. • Experience in site merchandising. • Comfortable working in Microsoft Office, especially Excel, to organize data, build reports, and support day-to-day collaboration. • Proven experience driving change, testing new features, and innovating online.