Position: E-Commerce Coordinator Reports To: Brand Development Director FLSA Status: Non-Exempt Summary The Point Blank Enterprises, Inc., e-commerce Coordinator works closely with cross-functional teams, including marketing, creative, and operations, to ensure smooth execution of product launches, promotions, and website updates. This role plays a key part in enhancing the overall online shopping experience and driving sales performance. Essential Duties & Responsibilities Product Presentation & Merchandising: • Manage the day-to-day presentation of products on the e-commerce site, ensuring product listings are accurate, engaging, and conversion focused. • Write and edit product descriptions to highlight key features and benefits, ensuring SEO best practices are applied. • Coordinate with the creative team to ensure high-quality product images and videos are available for each product listing. Inventory & Product Management • Work closely with the sourcing and planning teams to track product availability and update inventory on the e-commerce site. • Monitor stock levels and communicate any potential issues or out-of-stock products to the relevant teams to prevent order fulfillment issues. • Ensure that new products are listed and available on the site in a timely manner, coordinating with marketing and creative teams to support product launches. Promotions & Campaign Coordination • Support marketing campaigns by updating product pages and ensuring promotional banners, product bundles, and featured products are accurately represented on the site. • Collaborate with the Campaign Manager to ensure that product promotions are well-executed and that the user experience is optimized during sales events, product launches, and promotions. Site Optimization & User Experience • Continuously review product listings, category pages, and site navigation to enhance the user experience and increase conversion rates. • Collaborate with the CRO Specialist to implement A/B tests, make data­ driven decisions, and optimize the e-commerce site for better performance. Reporting & Analytics • Track and analyze key performance metrics, such as sales, conversion rates, and product performance, providing insights to the marketing and operations teams. • Report on product performance, identifying trends and opportunities for improvement in merchandising and site optimization. Cross-functional Collaboration • Coordinate with the creative, marketing, and operations teams to ensure that the e-commerce site reflects the latest products, promotions, and content updates. • Act as a liaison between the ecommerce team and other departments to facilitate smooth communication and project execution. • Other duties as assigned. Requirements • 2-4 years of experience in e-commerce, merchandising, or product management. • Experience working with e-commerce platforms (e.g., Shopify, Magenta) and content management systems. • Strong understanding of e-commerce best practices, including SEO, conversion optimization, and merchandising. • Excellent organizational and project management skills, with the ability to manage multiple tasks and deadlines. • Proficiency in using analytics tools, such as Google Analytics, to track and report on performance metrics. • Excellent communication skills and the ability to collaborate effectively with cross-functional teams. Physical Demands/Work Conditions • Sitting: The role requires extended periods of sitting at a desk or workstation, with occasional breaks. • Typing and Computer Work: Frequent use of a computer, including mouse, keyboard, and graphic design software, requiring dexterity and visual acuity. • Vision: Ability to see clearly and distinguish fine details in design work and screen-based tasks for extended periods. • Hearing and Speaking: Regular communication with colleagues, team members, and external partners through phone, video conferencing, and in-person meetings. • Reaching: Occasional reaching for materials, equipment, and design tools within the office environment. • Lifting: Ability to lift and carry light materials (up to 20 pounds Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. APPLICANTS MUST BE US CITIZENS OR GREENCARD HOLDERS PER ITAR