Be Part of Something Sweet – Lead Digital Growth at Graeter’s Graeter’s Ice Cream, a beloved brand with over 150 years of tradition, is expanding its digital frontier—and we’re looking for a strategic, results-driven leader to drive that transformation. We are hiring an E-Commerce & Corporate Gifting Sales Director to lead and build our e-commerce and corporate gifting programs. This role blends strategic leadership with hands-on execution, offering a unique opportunity to shape our online presence and fuel growth across direct-to-consumer and B2B channels. What You’ll Do E-Commerce & Digital Strategy • Develop and execute the e-commerce roadmap aligned with overall business goals. • Drive online revenue growth, optimize performance, and increase conversion rates. • Collaborate with web developers and internal teams to enhance site functionality and customer experience. • Stay ahead of e-commerce trends, technologies, and tools. Corporate Gifting & Sales Growth • Create and implement strategies to grow corporate gifting sales and deepen B2B relationships. • Collaborate on new product ideas, packaging, and promotional offers to expand our corporate appeal. Digital Marketing & Campaign Execution • Manage digital campaigns across paid search, paid social, email, SMS, and SEO. • Oversee the functionality and merchandising of Graeters.com and third-party platforms like Goldbelly. • Work with creative and agency partners to produce compelling content and promotions. Analytics & Performance Reporting • Track and analyze KPIs including revenue, conversion, engagement, and retention. • Generate performance reports and present key insights to senior leadership. Cross-Functional Collaboration • Partner with operations, fulfillment, and customer service teams to ensure end-to-end delivery excellence. • Work closely with the CEO and executive team on growth priorities and brand alignment. What We’re Looking For • Bachelor's degree in Marketing, Business, or related field (or equivalent experience). • 3–5+ years of experience in e-commerce and digital marketing—preferably in consumer goods or food brands. • Experience and success in corporate gifting sales or B2B program development. • Strong skills in Google Ads, Meta Ads, email/SMS marketing, and on-site SEO. • Hands-on experience with Shopify, Google Analytics, Search Console, and social advertising tools. • Strong leadership, project management, and communication skills. • Creative problem-solver with a roll-up-your-sleeves attitude. • Experience managing a small team or agency partners is a plus. What Success Looks Like • Achieving (and exceeding) e-commerce sales and gifting revenue targets • Increasing site conversion and customer lifetime value • Growing our base of corporate gifting clients • Implementing innovative programs that elevate our digital brand presence • Delivering strong reporting and performance analysis to guide growth decisions Why Join Graeter’s? We don’t just make ice cream—we create joy, indulgence, and meaningful gifting moments. You’ll be at the center of transforming how customers experience our brand online, while shaping a fast-growing digital program in a company that values tradition, innovation, and excellence.