E-commerce & CRM Marketing Manager Location: Los Angeles, CA or New York, NY (Hybrid) Job Type: Full-Time Reports to: Senior Marketing Manager About Spinelli Kilcollin Spinelli Kilcollin is a luxury jewelry brand based in Los Angeles, known for designing linked rings, clean architectural designs, and a commitment to responsible craftsmanship. Founded in 2010, our collections are handcrafted in downtown L.A., with a focus on creating a positive long-term impact—on our industry, our community, and our customers. About the Role We’re seeking a data-driven, technically-skilled, and highly collaborative E- commerce & CRM Marketing Manager to join our team. This role sits at the intersection of marketing, sales, and e-commerce, and is responsible for driving direct-to-consumer revenue through owned channels. You’ll leverage our existing tech stack—including Braze, HubSpot and TripleWhale—to build and optimize lifecycle marketing campaigns, manage product and promotional strategy, and support sales initiatives online. Beyond execution, this role will play a key part in analyzing customer data, developing audience profiles, and uncovering insights that shape SK’s marketing strategy and brand voice. The ideal candidate combines strategic thinking with hands-on technical expertise to continuously refine and elevate our customer journey. Key Responsibilities CRM & Lifecycle Marketing (Braze & HubSpot): • Own and optimize the customer lifecycle across email, SMS, and in-platform messaging to drive engagement and repeat purchases. • Build advanced Braze campaigns with Liquid coding for personalization, dynamic content blocks, and multi-step automation flows. • Create segmentation strategies to target high-value customers and increase repeat purchases • Design and execute automated flows, product drops, promotions, and re-engagement campaigns • Analyze campaign performance and iterate based on data and testing to continuously improve open rates, CTR, conversions, and retention metrics. E-commerce Strategy & Execution: • Collaborate with marketing, web, and creative teams to plan and launch seasonal collections and site wide promotions • Partner with developers to optimize the campaigns UI/UX, ensuring a frictionless navigation, campaign experience • Partner with operations and fulfillment to ensure a seamless customer journey • Implement and test new features, troubleshoot technical issues, and integrate APIs or third-party tools to enhance functionality. Sales & Marketing Integration: • Align with sales and customer experience teams to develop strategies that drive both online and in-store traffic • Identify key opportunities to support B2B and DTC sales with targeted messaging and outreach • Produce monthly reporting dashboards using TripleWhale and CRM data to guide strategic decisions. Data Analysis & Customer Insights: • Analyze customer behavior and transactional data to build actionable customer profiles and segments. • Translate insights into strategies that drive acquisition, retention, and lifetime value. • Partner with the marketing and leadership teams to shape messaging, creative direction, and product strategy based on customer data. Qualifications • 3–5 years experience in e-commerce, CRM, or digital marketing—preferably in a luxury or DTC brand • Experience with customer segmentation, profiling, and translating data into actionable marketing strategies. • Strong knowledge of Braze and HubSpot, including advanced campaign builds, workflow creation, and data management. • HTML/CSS skills for responsive email and landing page coding, with an eye for visual details • Strong understanding of ecommerce KPIs and lifecycle metrics (AOV, LTV, conversion rates, churn). • Familiarity with UI/UX principles and the ability to collaborate with developers to improve the online experience. • Strong problem-solving skills with experience diagnosing technical issues and managing integrations or platform enhancements. • Excellent copywriting and visual communication instincts • Collaborative, analytical, and highly organized with a hands-on mindset Salary range is $80,000-$90,000 commensurate with experience. Perks & Benefits • Paid Company Holidays • PTO • Health & Dental Benefits • 401(k) + Matching • Profit Sharing + Annual Bonus • Jewelry Allowance How to Apply Send your resume and a cover letter to careers@spinellikilcollin.com. Please include three cultural figures who inspire you in any creative field and why. Impeccable references are required. We look forward to receiving your application and learning more about how you can contribute to the growth and culture of Spinelli Kilcollin.