About D.LUXURY Brands At D.LUXURY BRANDS, we are revolutionizing the growth of e-commerce brands by combining advanced business intelligence with cutting-edge digital marketing strategies. Our team of world-class marketers and DTC (direct-to-consumer) experts—who’ve led growth at industry-leading brands like Goop, Revolve, Net-a-Porter, Violet Grey, Cuyana, Parachute, and Herschel—bring unparalleled expertise to every client we work with. Through our proprietary DIGITALRx Audit & insights, we holistically assess businesses to identify core challenges and opportunities, crafting data-driven strategies that unlock fast, profitable growth. Join us in reshaping the future of e-commerce with innovative solutions and unparalleled expertise. Role The Director of E-commerce will lead all technical e-commerce operations, including tracking validation, event quality assurance, feed management, and server-side tracking implementations. This individual will serve as the bridge between Paid Media teams, client e-commerce platforms, and technical vendors—ensuring tracking integrity, clean reporting, and scalable e-commerce performance. The ideal candidate has hands-on expertise in ad tech (Meta, Google Ads, GTM, GMMC), server-side tracking tools (Elevar, Signal Engineering), and feed management platforms (Feedonomics, DataFeedWatch). Experience with Shopify Plus troubleshooting and deep familiarity with e-commerce event tracking are essential. Candidates with both agency and brand-side experience will excel in this role. Your Role Within The D.Luxury Team Ad Operations & Tracking • Own technical ad operations across Meta, Google Ads, and other platforms • Validate and troubleshoot tracking events for accuracy and completeness • Manage Google Tag Manager (GTM) and Google Merchant Center (GMC/GMMC) configurations Server-Side & Signal Tracking • Lead server-side tracking implementations (e.g., Elevar, signal engineering) • Ensure maximum data purity to improve reporting, attribution, and performance analysis • Partner with Paid Media team to optimize tracking strategies for growth outcomes Feed Management & E-commerce Integrations • Manage product feed strategy, optimizations, and troubleshooting via vendors like Feedonomics or DataFeedWatch • Oversee integrations with Shopify Plus and resolve technical e-commerce issues • Maintain feed accuracy and compliance with Google Merchant Center and Meta Commerce Cross-Functional Leadership • Partner with Paid Media strategists to ensure seamless tracking setups for campaigns • Work with client e-commerce teams to resolve tracking and platform issues quickly • Build and document best practices for e-commerce tracking, feeds, and measurement E-commerce Best Practices • Hands on experience and strategic knowledge around conversion rate optimization and SEO best practices for e-commerce websites. • Experience conducting technical Shopify App audits and make targeted recommendations based on client needs and business model (subscriptions, etc) • Finding testing and building tech partner relationships to enhance portfolio of brands website, CX and customer experience. Qualifications • 6+ years of e-commerce operations, ad tech, or performance marketing experience • Proven expertise in: • • Meta Ads platform tracking & validation • Google Ads tracking, GTM, GMMC • Server-side tracking tools (Elevar, Meta CAPI Gateway, signal engineering) • Shopify Plus troubleshooting and integrations • Data feed vendors (Feedonomics, DataFeedWatch, etc.) • Strong background in event tracking QA and attribution modeling • Experience in both agency and brand-side roles strongly preferred • Analytical mindset with ability to translate complex data setups into clear growth outcomes • Exceptional problem-solving, communication, and collaboration skills