eCommerce and Marketing Coordinator Role Summary: As our Ecommerce and Marketing Coordinator, you’ll be the behind-the-scenes powerhouse keeping everything running smoothly. From managing POs and warehouse communication to executing Shopify updates, you’ll keep product content accurate, inventory on track, and listings optimized. You'll build and maintain product pages, manage collections, and ensure all technical requirements are met. On the marketing side, you’ll handle backend promotions, run email and SMS campaigns, assist with social content, and keep everything engaging and on-brand. You’ll also own the weekly marketing dashboard, analyzing performance across platforms. If you're organized, detail-obsessed, creatively minded, data-driven and thrive in a dynamic e-commerce environment, we’d love to chat! Role Type and Location: This is Not a Remote Position In Office Position – Corporate Headquarters in Bowling Green, KY Full-Time Salaried, Exempt Responsibilities: eCommerce & Product Management Create, publish, and maintain all products and collections on the website Gather and organize product assets across departments (art, photo, editorial, product, merchandising) Ensure product content is accurate and consistent across images, titles, descriptions, prices, size charts, and color swatches. Write clear, compelling product descriptions aligned with each brand’s voice Edit photography for PDPs and update listings with new editorial or video content Ensure all technical upload requirements are met, including ADA compliance, product tags, and correct category placement Categorize products in Google Merchant Center using GoDataFeed or Shopify Execute markdowns, promotions, and inventory updates in Shopify Track product deliveries and notify team of early or delayed shipments Monitor inventory levels in the distribution center and across channels; research and resolve variances between systems (warehouse, accounting, and website) Verify stock availability for featured marketing products and recommend swaps as needed Manage the full product lifecycle from upload to discontinuation Maintain backend updates to our websites, including store locator, 404 redirects, and on-site search optimization. Ensure products meet all technical upload requirements, including tags for our product recommendation tool, ADA compliance, and correct category placement Marketing Support Manage and schedule email and SMS campaigns using Klaviyo Set up and optimize automated marketing flows Maintain website homepage and promotional updates for launches and seasonal campaigns, including scheduling pricing, tags, and theme changes Assist with development, design, and posting social media content (graphics, reels, TikTok, product videos) for Instagram, TikTok, Facebook, and Pinterest Produce and edit short-form videos for social ads, organic posts, and product promotions Analytics & Reporting: Own the weekly marketing dashboard Track and report key metrics (traffic, AOV, conversion rate, engagement etc.) across platforms Gather and organize marketing analytics across various platforms, including Shopify, Google Analytics, Facebook Ads Manager, and more for both weekly and ad hoc reporting Report on historical sales data to inform inventory planning, reorders, markdowns, and sales forecasting Share insights and recommendations with the team to optimize future launches and campaigns Third-Party Vendor & PO Support: Maintain vendor documentation and product info for the website Create and manage purchase orders, ensuring timely delivery to the warehouse Keep merchandising documents organized and up to date Maintain third-party vendor documents including uploading third-party tax codes to Avalara Qualifications: 1–2 years of experience in eCommerce, with preferred background in website management, site merchandising, digital marketing, and customer experience Strong written and verbal communication skills in English Proficiency with Excel and Google Analytics Experience with Shopify and Klaviyo is a plus Meticulous attention to detail and data accuracy Self-starter who can juggle multiple projects independently with a high degree of ownership and accountability Graphic design, Photoshop, and Canva experience is a plus Comfortable supporting social media content across platforms like Instagram, Facebook, Pinterest, and TikTok Physical Requirements: Must be able to sit and work at a computer for the duration of shift. Stand, walk, sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. Lift and/or move up to 25 pounds or more. Specific vision abilities required include close vision, and the ability to adjust focus. Academic Qualifications: Business, Marketing, or Advertising Degree or equivalent skills and experience About Us: Lifeguard Press is an internationally known provider of licensed, high profile designer gifts, stationery, and accessories, reaching a global customer base through multiple channels including major brand collaborations; direct retail consumer sales (.com), independent/specialty gift stores and major department stores. Encouraging servant leadership in our day-to-day interactions reflects the core values necessary to support our employees, factories, vendors, collaborators, licensors, and customers across the globe and is essential in our mission to serve each other and our communities well. EEOC Statement: Lifeguard Press is committed to providing equal employment opportunities in all employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, protected veteran status, sexual orientation or any other characteristic protected by law. Job Type: Full-time Benefits: 401(k) 401(k) matching Dental insurance Employee assistance program Employee discount Health insurance Life insurance Paid time off Vision insurance Application Question(s): Will you require sponsorship to work in the United States? Education: Bachelor's (Required) Experience: Digital Marketing: 1 year (Required) Ability to Commute: Bowling Green, KY 42101 (Required) Work Location: In person