Key Responsibilities: Content Strategy & Planning Develop and execute a website content roadmap aligned with business goals, product launches, and seasonal promotions. Ensure a consistent cadence of fresh, conversion-focused content. Own the content lifecycle: from ideation through execution, optimization, and retirement. Content Creation & Management Create, manage, and optimize all on-site content, including: Hero banners, promotional modules, landing/category pages Brand/vendor pages, product detail descriptions, and featured sales pages Write and proofread all content for clarity, accuracy, SEO, and brand voice. Work closely with the Branding team to align visual assets with copy and strategy. UX/UI & Visual Mockups Conduct user research, competitive analysis, and site audits to inform content and layout decisions. Design wireframes and high-fidelity mockups (via Figma) for new landing pages and key experiences. Iterate on mockups based on stakeholder feedback and performance metrics. SEO & CRO Optimization Lead on-page SEO initiatives: optimize metadata, headings, keywords, and page structure. Monitor content performance, identify ranking opportunities, and drive organic traffic improvements. Execute A/B tests (headlines, CTAs, visuals, layouts) to improve conversion rates. Ensure pages are mobile-optimized, responsive, and fast-loading. Cross-functional Collaboration Partner with: Data Analyst: to align content with high-performing products, customer behavior, and trends. Web Dev & QA Teams: to implement mockups and content updates. Marketing & Sales: to support promotions, campaigns, and product launches. SEO Team: to align technical SEO with content execution. Project & Workflow Management Manage content calendars, workflows, and delivery timelines using tools like Jira. Oversee timely and accurate product listings and promotional page updates. Track and report on key content KPIs and recommend improvements. Required Qualifications: Bachelor’s degree in Marketing, Communications, UX/UI, or a related field. 5+ years in e-commerce content, UX writing, digital merchandising, or similar role. Strong image editing and graphic design skills using tools such as Adobe Photoshop, Illustrator, or equivalent, with the ability to create and modify web-ready assets, promotional banners, and mockups (portfolio required). Experience with content design and mockups using Figma Excellent writing, editing, and storytelling skills with strong attention to detail. Deep understanding of on-page SEO and its connection to conversion strategy. Proficiency with CMS platforms (Shopify, Magento, or custom systems). Familiarity with tools like Google Analytics or GA4 for content performance tracking. Ability to manage multiple projects with competing deadlines. Preferred Qualifications: Experience with A/B testing and personalization tools (Salesforce, Optimizely, etc.). Familiarity with project tools like Jira or Trello. Basic knowledge of HTML/CSS for formatting content. Background in retail or home appliance industry a plus. Job Type:Full-timeInitial Term: 3-month contract, with the opportunity for a regular role based on performance. Pay: From $90,000.00 per year Job Types: Full-time, Contract Pay: From $90,000.00 per year Benefits: 401(k) Dental insurance Flexible schedule Health insurance Paid time off Vision insurance Work Location: In person