Director of Ecommerce (Strategy + Execution) Location: Remote (Hybrid if local) Position Type: Full-Time Reports to: CEO About the Role: We're a fast-growing beauty brand seeking a Director of Ecommerce to own and operate our DTC channel. This role blends strategy with hands-on execution. You'll drive site performance, manage technology, and optimize every touchpoint of the customer journey. From roadmap planning (GWP, subscriptions, loyalty) to flawless execution, you'll partner cross-functionally to bring our vision to life and fuel growth. Key Responsibilities: • Set and execute the DTC site roadmap (GWP, subscriptions, quizzes, upsells, loyalty). • Manage product launches, promotions, and site operations end-to-end. • Lead site personalization, recommendations, and conversion optimization. • Select, implement, and optimize Shopify apps (Recharge, Rebuy, Loop, etc). • Oversee SEO strategy and landing page technologies to drive visibility and traffic. • Partner with the Digital Marketing Director to align on acquisition and retention strategies, and collaborate cross-functionally with Creative, CX, and other teams to ensure seamless execution across the customer journey. • Track KPIs (conversion rate, AOV, UPT, LTV), report on performance, and drive continuous improvement. • Ensure promotions and campaigns are executed flawlessly with rigorous QA. Qualifications: • 5+ years of eCommerce experience (DTC beauty or consumer goods preferred). • Shopify Plus expert with experience in tools like Klaviyo, Recharge, Rebuy, Loop, Octane, etc. • Strong project management skills and ability to deliver cross-functional initiatives. • Analytical and data-driven; strong grasp of SEO and conversion optimization. • Clear communicator, collaborative team player, customer-obsessed, and solutions-focused. Bonus: • Track record of contributing to aggressive DTC growth, in fast-scaling environments. • Strong mobile UX and fast MVP execution. • Experience with advanced personalization tools that drive conversion and retention (e.g., Rebuy) Why Join Us: - Opportunity to make real impact in a high-growth, innovative brand. - Work with a nimble, results-driven team that values customer love. - Gain visibility at the leadership level and help shape our next stage of growth.