Senior E-Commerce Manager - Lifestyle | FMCG | Sports Hybrid | UK HQ | International Reach Herts/ North London Area We’re looking for a commercially sharp, digitally fluent Senior E-Commerce Manager to lead the next phase of growth for a thriving direct-to-consumer channel. This is a strategic hire within a high-performing commercial team, offering full ownership of ecommerce performance across UK and international markets. You’ll be responsible for shaping and delivering a three-year ecommerce strategy, optimising digital channels, and driving performance through smart product selection, marketing activation, and platform development. You’ll bring deep experience scaling D2C businesses, a strong grasp of international logistics, and a passion for unlocking commercial opportunity through data, insight, and innovation. This is a hands-on leadership role with real influence — ideal for someone who thrives in fast-paced environments and knows how to balance long-term vision with daily execution. What You’ll Own: • Full P&L responsibility for the e-commerce channel • Strategic planning and day-to-day execution across UK and global markets • Digital marketing performance across PPC, SEO, affiliates, email and display • Product selection and forecasting in collaboration with cross-functional teams • Platform optimisation, A/B testing, and conversion strategy • Weekly/monthly reporting with actionable insights • Team leadership and stakeholder alignment across the business • Ongoing innovation in e-commerce tools, AI integration, and customer experience What You’ll Bring: • Proven success scaling branded D2C platforms internationally • Strong commercial acumen and digital marketing expertise • Experience leading ecommerce strategy and activation across multiple channels • Ability to spot and act on commercial opportunities quickly • Excellent communication, analytical and project management skills • A collaborative mindset and a bias for action • Passion for e-commerce innovation and customer-centric growth This is a rare opportunity to shape a high-growth channel with full strategic autonomy and the backing of a dynamic leadership team. If you’re ready to make a measurable impact, we’d love to hear from you.